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Nestle & docomo ( presentation on a product and service brand which is popular in India)

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Information about Nestle & docomo ( presentation on a product and service brand which is...
Marketing

Published on February 20, 2014

Author: salupkumar

Source: slideshare.net

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nestle and tata docomo ( a presentation on a product and service brand which is popular in India)
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SALU P KUMAR B1163 MBA B

 Nestlé's relationship with India as The Nestlé Anglo-Swiss Condensed Milk Company Ltd. Dates back to 1912.  Nestle India is a subsidiary of Nestle S.A. of Switzerland. 78th as per economic times brand equity ranking (62 during last year)  Ranked

 Today,Nestle is the world's largest and most diversified food company.  Nestle India is engaged in the manufacturing, marketing, exporting and sales of food and beverages.  It has seven manufacturing facilities and exports its products to Russia, Australia and Africa.  Nestle India had a annual sales of over 5000 crore last year and has been enjoying a growth of around 20 percent in the last 2 years.  Values- security, maternity and affection, nature and nourishment, family and tradition

   Nestle has 8000 diverse range of products which includes : a) Milk Products b) Nutrition Products c) Beverages d) Prepared Dishes e) Chocolates and Confectionary f) Bottled Water This makes Nestle the most diversified food product company. Some famous brands include: Nescafe, Maggi, Milkybar, Milo, Kit Kat, BarOne, Milkmaid and Nestea,Nestlé Milk, Nestlé Slim Milk and Nestlé Fresh.

 Nestle is targeting mainly the middle income group  And therefore prices of their products are economical and affordable  Usually price is made considering the competition and the value consumer give for the product

 Distribution network of nestle products are too high  Nestle products are easily available across the length and breadth of India  The products are available in all type of retail stores in india  From hyper markets to kirana stores

 Uses wide promotion techniques  Heavy television advertising is an important promotion strategy used by nestle  Uses the personal selling and public relation  Promotion is also done through visual merchandising

 SEGMENTATION Nestle has products for all segments. And segmentation differs based on each product. Usually segmentation is done on the basis of age  TARGETING Nestle targets mainly the middle income group.  POSITIONING "Good Food, Good Life" is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to nigh

 PHYSIQUE Highly recognizable logo of birds nest RELATIONSHIP Related as a food partner. Nestle products are highly associated with Indian food habits  REFLECTION Stands for taste , health and purity 

SELF IMAGE Nutrition and health Trying to keep an honest image and as a trustable brand. Symbolizes maternity and affection  CULTURE Important part of indian food habits and at the same time has an international image. A part of family and tradition  PERSONALITY Creative , healthy , innovative, honest and trustworthy , affectionate 

 Long standing familiarity with brands  Like kit Kat , Nescafé  Easy availability also added to the brand loyalty  One among the most popular brands in India  One among the daily used products in india

SERVICES : TATA DOCOMO

 Tata DoCoMo is from Tata Tele services LTD  Tata DoCoMo marks a significant milestone in Indian telecom land space  First mobile service provider to have second pulse tariff  “ anywhere” in Japanese  Expanded as do communications over the mobile network  Ranked 9th as per economic times brand equity ranking

 Pan India license as GSM operator  Started in November 2008 with 18 circles  With NTT DOCOMO  Which is the worlds largest japan based telecom company  The first company to commence 3G services besides BSNL

 Had the largest number of demand of SIM Cards allover the state where an customer statistics were taken as 10persons / min.  Cheapest network cost ever.  Short time famous firm.  Cheapest VAS

 Adopting a multi segment approach  Offering services of differentiated products to their respective markets  Home calling cards for getting connected to other nations  Cheap internet offers for youth  Facilities for circle users

 First in the market for pay per second  First in the market for pay per site  Schemes like listen to your songs when dial others  Positioned as “ value for money” brand

 Internet services  Voice solutions  Data and networking solutions  Business solutions  Cloud services

 Attractive pricing offers  First in the market to offer pay per sec  Which was later adopted by the competitors

 High advertisement campaigns through Tvc Use of bill boards for promotion Use of social media for promotion Personalized and innovative advertisements  Ranbir Kapoor was the brand ambassador for Tata Docomo  Ads was aired at the time of IPL to compete with Vodafone  Do the new Campaign  Airport Wi-Fi entered into an exclusive partnership    with GMR Airports to offer WiFi services at Terminal 3 of the Indira Gandhi International Airport in Delhi and the Rajiv Gandhi International Airport in Hyderabad.

 Airtel  Idea  Aircel  Bsnl  vodafone

    Brand slogan : Do the New; Because Life changes in seconds High brand visibility Youthful brand and high youth appeal Catchy brand name and jingles.

 Youthful  Innovative  Dynamic  Uniqueness  friendly

THANK YOU ….

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