NEPA BlogCon 2015: The Content You Didn't Even Know You Had

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Information about NEPA BlogCon 2015: The Content You Didn't Even Know You Had

Published on September 19, 2015

Author: nepablogcon


1. The Content You Didn’t Even Know You Had East Stroudsburg University September 12, 2015 Brittany Thomas @britt_thomas

2. We all need good content in our lives • Corporations • Nonprofits • Community events • Fashion bloggers • Photographers • Stores • Restaurants

3. Where is your content hiding? • Three ways to approach finding and using content 1. Finding original content 2. Double sharing 3. Repackaging content

4. Finding Original Content • Start with the obvious – Events, sales, your favorite recipe… • What you do is interesting to your audience. Really.

5. Finding Original Content

6. Finding Original Content

7. Finding Original Content

8. Finding Original Content “Give me a topic, any topic, and I show you how it’s interesting original content.”

9. Double Sharing • Fencing principle: If it’s worth hitting once it’s worth hitting twice – ICYMI – #TBT/#FBF – One year look back – Anniversary – Leading up to next event – Update

10. Double Sharing

11. Double Sharing

12. Repackaging Content

13. Repackaging Content • Repackage old content into something new • Add new content to an old concept for a new take • Combine content together for something shiny • Have multiple ways to use the same content

14. Repackaging Content

15. Find your content and let it shine • Finding original content – Don’t underestimate what your audience finds interesting (you can even ask them!) • Double sharing – Maximize the exposure of your work • Repackaging content – Understand who you want to view your content and how best to reach them

16. THANK YOU! Brittany Thomas @britt_thomas


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