Published on September 19, 2015
1. The Content You Didn’t Even Know You Had East Stroudsburg University September 12, 2015 Brittany Thomas @britt_thomas
2. We all need good content in our lives • Corporations • Nonprofits • Community events • Fashion bloggers • Photographers • Stores • Restaurants
3. Where is your content hiding? • Three ways to approach finding and using content 1. Finding original content 2. Double sharing 3. Repackaging content
4. Finding Original Content • Start with the obvious – Events, sales, your favorite recipe… • What you do is interesting to your audience. Really.
5. Finding Original Content
6. Finding Original Content
7. Finding Original Content
8. Finding Original Content “Give me a topic, any topic, and I show you how it’s interesting original content.”
9. Double Sharing • Fencing principle: If it’s worth hitting once it’s worth hitting twice – ICYMI – #TBT/#FBF – One year look back – Anniversary – Leading up to next event – Update
10. Double Sharing
11. Double Sharing
12. Repackaging Content
13. Repackaging Content • Repackage old content into something new • Add new content to an old concept for a new take • Combine content together for something shiny • Have multiple ways to use the same content
14. Repackaging Content
15. Find your content and let it shine • Finding original content – Don’t underestimate what your audience finds interesting (you can even ask them!) • Double sharing – Maximize the exposure of your work • Repackaging content – Understand who you want to view your content and how best to reach them
16. THANK YOU! Brittany Thomas @britt_thomas Brittany.Thomas@cabotog.com
17. SESSION SPONSORED BY:
NEPA BlogCon 2015 was held on Saturday, ... The Content You Didn't Even Know You Had Video: ... NEPA Scene 09.03.15 NEPA BlogCon 2015 Source: ...
The Content You Didn’t Even Know You Had
NEPA BlogCon 2015 is scheduled for Saturday, ... “The Content You Didn’t Even Know You Had”, ... About NEPA BlogCon.
... (company you work for, ... Meet the Speaker: Brittany Thomas. Tags: ... guest posts, interviews, NEPA BlogCon 2015, sharing content, social media ...
... Nervous and vindicated – speaking my truth, ... I walk up to the podium and begin my presentation for NEPA BlogCon 2015 on ... And they didn’t ...
... 2015 Kayaking Dunn Pond ... I had Dunn Pond ... Something else to consider during this ad blocking and ad serving conversation is that if you publish ...
... Weezer returns to NEPA to play Sands ... Satirical short film ‘Scary Floating Thing’ makes election season even more ... You Should Be Listening To ...
Skip to content. Home; 2015 NEPA Wing Tournament; The Wingcast; ... If you’ve been to Duke’s before and have an interesting story, ...