Published on March 5, 2014
Need a New Website? Wait! Have You Gone Through a Discovery Process? Hashtag: #13NTCDisc Sean Larkin & Brett Meyer
Session Subtitle: Everybody wants a pony... Website Discovery Process (#13NTCDisc)
But there are many types of ponies. Website Discovery Process (#13NTCDisc) 3
So let’s avoid making assumptions. Website Discovery Process (#13NTCDisc)
Core concepts • Websites are tools that promote behavioral change • Content is King • Understanding what’s at stake, and for whom • The challenges of working with people and technology • Waterfall vs. Agile in planning and development Website Discovery Process (#13NTCDisc) 5
Websites should promote behavior change • Nobody outside of your office understands 95% of what you say at work • The Curious, the Concerned, and the Committed • The “Ladder of Engagement” Website Discovery Process (#13NTCDisc) 6
Content is king • There’s no substitute for good writing and compelling multimedia • Good content is often less expensive than functionality • Content can be used across channels • “Mobile First” = Design for real content Website Discovery Process (#13NTCDisc) 7
Let’s kick off Discovery Website Discovery Process (#13NTCDisc) 8
The Equation: Your organization’s goals + Your audiences’ motivations + Money & Time = The content, design, and functionality you release Website Discovery Process (#13NTCDisc) 9
Society for the Advanced Awareness of Animals Riding Other Animals Website Discovery Process (#13NTCDisc) 10
Information architecture 1. First pass at Entity Relationship Diagram 2. Site map development - Round #1Clickable wireframes - Round #1Budget CheckDetailed Entity Relationship Diagram/SpecificationClickable wireframes - Round #2 Website Discovery Process (#13NTCDisc) 11
Graphic Design 1. Design brief and style guideDesign in the browserStyle tile development Website Discovery Process (#13NTCDisc) 12
Project Plan and Schedule 1. Finalized implementation budgetContent matrixDevelopment schedule and project planQA planTraining plan Website Discovery Process (#13NTCDisc) 13
Kicking off development • You can iterate on discovery documentation, but version control it! • Iterative development cycles with weekly deliverables (Don’t cheat on this) • Report back to internal stakeholders every week Website Discovery Process (#13NTCDisc) 14
Tools of the trade • Note cards, note cards, and more note cardsA camera.... • Google Docs (no MS Word Docs) • Trello, Stormb oard or StixyPinterestOmnigraffleFoundation wireframesGitHub Pages • ThinkShout’s collection of sample Discovery docs Website Discovery Process (#13NTCDisc) 15
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