Necessity of Directory Listing for Business Owners & Consumers

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Information about Necessity of Directory Listing for Business Owners & Consumers
Business & Mgmt

Published on March 12, 2014

Author: reallocalpages

Source: slideshare.net

Description

Value of business directories is significant for both the business owners as well as the consumers. Effective utilization of this online platform provides positive results for both.

Necessity of Directory Listing for Business Owners & Consumers

Even though the printed form of the yellow page book continues to maintain its value, the popularity of online business listing cannot be ignored. It is difficult to carry around the thick yellow page book whenever you are traveling, but, when listed online the entire directory becomes mobile to the users, allowing easy access through all devices. From the perspective of a business owner, the usage of web directories open up avenues of profit, and for the consumers, online listings provides an easy platform where they can find the businesses offering the services they are looking for.

Using Directories as Owners If your budget for promotion is low, business listing is the right tool that you just cannot miss. As per a study, approximately 97% of people use the internet to search local businesses. Getting listed in these directories enhances customer reach irrespective of the nature of the business, online or offline. These listings provide platforms to get involved in business collaboration with interested companies who visit the directories with the interest of networking. Some of these listings even allow customers to post their reviews. Business directories are a way to earn trust of consumers and maintain the reputation of your company. If you want to build the image of your business, using web directories is mandatory.

Using Directories as Customers Consumers look into business directories when they are looking for a reliable company offering a particular service. There are consumers who know the names of companies, but are unaware of their details. This is where listings come in and help them get all the basic information they are looking for. Not only this, the directories even provide information on stores and shops locally, if searched correctly. Furthermore, consumers get to know about many other businesses that do not have an online presence.

Business listing will continue to maintain its importance for both the owners and customers. On one hand, it will continue bringing traffic to businesses, and at the same time, it keeps on providing information to the searchers.

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