Published on March 4, 2014
2014 NCAA TOURNAMENT SPONSORSHIP
TWO GREAT NEWS ORGANIZATIONS The News-Star has teamed up with USA TODAY Sports to bring Louisiana‟s uncompromising sports fans even more in-depth coverage of the 2014 NCAAB Tournament. BECOME AN EXCLUSIVE SPONSOR 2
PRINT – REGULAR FEATURES In-Depth Print Coverage Sponsored by Sponsor Logo Align your brand with up to 15 individual articles, appearing between March 5 and April 8, including: • Who‟s In? Who‟s Out? • Bracket Briefing Advertising and sponsorship activations: • „Coverage Sponsored by‟ position at the top of the page • 1/2 page 4C ad adjacent to featured content 3
DIGITAL – ON-GOING COVERAGE In-Depth Digital Continuous digital coverage throughout the tournament season, including: • Who‟s In? Who‟s Out? • Bracket Briefing Advertising and sponsorship activations: • Sports section front sliding billboard, 100% SOV • 300x250 and 728x90 Run of Sports display ads • Combine with mobile/tablet ad inventory 4
OUR NCAA TOURNAMENT EXPERTS Scott Gleeson A Washington, D.C. based sports journalist who has been featured on ESPN Radio, For The Win, SLAM, and numerous other publications. Before his position with USA Today Sports, Scott worked for SLAM Magazine as well as The Washington Examiner and is a graduate of Illinois State University. Nicole Auerbach Nicole, a University of Michigan graduate, has written cover stories and features on some of the most interesting characters in college sports. Prior to USA Today, Nicole wrote for The Boston Globe and has had freelance pieces in SI.com, The Wall Street Journal, and ESPN.com. Eric Prisbell Eric, who has covered 11 consecutive Final Fours, is an award-winning national college basketball reporter who has spent more than a decade delving into the often swampy waters of the summer basketball recruiting scene. Before his time with USA Today, Prisbell wrote for The Washington Post and The Fresno Bee. Shelby Mast Shelby‟s first bracket experience came through the creation of his largely successful site, Bracket W.A.G. Since then, he has covered bracketology with College Insider as well as the Indianapolis Star.
EDITORIAL CALENDAR NCAA BASKETBALL PRE-TOURNAMENT COVERAGE Date Content Timing Editorial Focus 3/5 Who's In?/Who's Out? 1 week prior to Break-down of every conference, 1/2 page 4C feature conference tournaments Bracket Briefing predictions 3/12 Who's In?/Who's Out? Week of start of Break-down of every conference, 1/2 page 4C feature conference tournaments Bracket Briefing predictions NCAA BASKETBALL TOURNAMENT COVERAGE Date Content Timing 3/18 Bracket Briefing - 1/2 page 4C feature Bracket Briefing - 1/2 page 4C feature 3/19 Bracket Briefing - 1/2 page 4C feature 3/20 Bracket Briefing - 1/2 page 4C feature 3/17 Editorial Focus Tournament Preview NCAA Field announced. Breaking down the four regions. First Four Previewing two First Four games. First Four Previewing two First Four games. First Four games coverage (2). Second Round Previewing second-round games. First Four games coverage (2). Continued On Next Slide 6
EDITORIAL CALENDAR (CONT’D) NCAA BASKETBALL TOURNAMENT COVERAGE Date 3/21 3/24 3/27 3/28 3/31 4/4 4/6 4/7 4/8 Content Bracket Briefing - 1/2 page 4C feature Bracket Briefing - 1/2 page 4C feature Bracket Briefing - 1/2 page 4C feature Bracket Briefing - 1/2 page 4C feature Bracket Briefing - 1/2 page 4C feature Bracket Briefing - 1/2 page 4C feature Bracket Briefing - 1/2 page 4C feature Bracket Briefing - 1/2 page 4C feature Bracket Briefing - 1/2 page 4C feature Timing Second Round Editorial Focus Second-round games coverage. Previewing second-round games (2). Third Round Third-round games coverage. Sweet Sixteen Previewing Sweet 16 games. Sweet Sixteen Sweet 16 games coverage. Elite Eight Elite Eight games coverage. Final 4 National Championship National Championship National Championship Final Four preview. National semi-final games coverage. National championship preview. National championship game coverage. 7
NCAA TOURNAMENT AUDIENCE INSIGHTS NCAA BRACKETS, NEWS, AND INFO ARE SHARED AND UTILIZED THROUGHOUT THE TOURNAMENT: • 50% shared USA TODAY college basketball stories/info with others • 87% of respondents rated USA TODAY‟s coverage of the tournament as Excellent or Very Good Source: 2010 Survey Study 8
WHAT REAL READERS ARE SAYING Actual consumer feedback on receiving USA TODAY Sports in their local newspaper: “Overall I give the USA TODAY Sports section a thumbs up.” “I like that there is more to read and more information on national and international sports.” “I feel I am getting a lot more newspaper for my money. I do enjoy the expanded sports section with the inclusion of the USA TODAY material.” “I like it. I like to get scores on a more national level, such as when Duke plays NC or other games that aren‟t covered locally.” “I love the USA TODAY section of the Sports section! Makes me feel like I live in a „real city‟.” Source: Gannett Reader Study, 2013 9
EXCLUSIVE SPONSORSHIP Lock up the market with an exclusive sponsorship In-Depth print • (15) half pages with full color adjacent to USA Today coverage. • “Coverage Sponsored by” logo at top of all USA Today coverage pages. In-Depth digital • (30) sliding billboards on sports section front page • (750,000) combination of 300X250 and 728X90 impressions on sports-related pages • (100,000) mobile impressions PACKAGE VALUE: $40,125 INVESTMENT: $15,000 10
THREE SPONSORSHIPS AVAILABLE Lock up the market with a semi-exclusive sponsorship In-Depth print • • (5) half pages with full color adjacent to USA Today coverage. “Coverage Sponsored by” logo at top of all USA Today coverage pages with your ad. In-Depth digital • (10) sliding billboards on sports section front page • (250,000) combination of 300X250 and 728X90 impressions on sports-related pages • (33,000) mobile impressions • PACKAGE VALUE: $13,375 • INVESTMENT: $5,000 Source: Gannett Reader Study, 2013 11
2013-2014 OFFICIAL SPONSORS/PARTNERS • AT&T • Capital One • Coca-Cola • All-State • Buffalo Wild Wings • Buick • Burger King • Enterprise • Infiniti • LG • Lowe's • Nabisco • Northwestern Mutual • Reese's • Unilever • UPS
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