NBDB Limbag Kapihan Reader Presentation & Filipino Reading Habits Survey Result

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Published on March 3, 2014

Author: honeylein

Source: slideshare.net

Description

Presentation that I gave in National Book Development Board - Philippines' Limbag Kapihan on March 3. My task was to share input as a reader, so in preparation, I conducted an informal Filipino Reading Habits Survey. Results are included in this presentation.

Filipino Readers

THIS READER

Book Blog Coffeespoons Filipino Book Bloggers

Book Bloggers and The Filipino ReaderCon

Online/Offline Book Clubs

Filipino Reading Habits Survey • Conducted from 13 Feb to 28 Feb 2014 • INFORMAL survey • Conducted online, spread through personal networks • Conducted through PollDaddy (free account, therefore limited questions and analytics) • Total No. of Complete Respondents = 408

PROFILE OF RESPONDENTS

Q1: Sex 35% 65% Female Male

Q2: Age 2% 7% 18% 30% Below 18 18-24 25-34 35-44 43% 45+

Q3: Employment 24% 48% 19% 9% Employed Full Time Employed Part Time Selfemployed Not employed

READING HABITS

Q4: Books read in 2013 80 72 71 69 70 60 50 44 43 40 30 26 26 22 18 17 20 10 1 0 Other (0) 1-2 3-5 6-10 11-15 16-20 21-25 26-30 31-40 41-50 50+

Q4: Books Read in 2013 (%) 20% 2012 Ave = 5.6 18% 18% 17% 17% 16% 67% read more than 10 books 11% 14% 12% 11% 10% 8% 6% 6% 6% 4% 4% 5% 4% 2% 0% 0% Other (0) 1-2 3-5 6-10 11-15 16-20 21-25 26-30 31-40 41-50 50+

Q5: Leisure reading books read in 2013 25% 2012 Ave = 5.6 20% 20% 15% 15% 14% 10% 58% read more 9% than 10 books 7% 6% 6% 5% 14% 5% 3% 1% 0% Other (0) 1-2 3-5 6-10 11-15 16-20 21-25 26-30 31-40 41-50 50+

Q6: Books purchased in 2013 25% 2012 Ave = 4.8 20% 20% 20% 69% bought more than 5 books 12% 12% 15% 10% 10% 10% 5% 5% 5% 3% 2% 1% 0% Other (0) 1-2 3-5 6-10 11-15 16-20 21-25 26-30 31-40 41-50 50+

Q7: Average price per book of books bought in 2013 16% 15% 14% 12% 13% 11% 11% 10% 9% 8% 6% 5% 12% 10% 9% 6% 4% P276.23 = 2% Ave. Price of book bought in 2013 0% Less P51 than P100 P101 - P151 - P201 P150 P200 P251 P50 P250 P300 P301 - P351 P350 P400 P401 P500 P500+

Survey Comparisons Item 2012 Readership Survey (N = 1500) Ave. # of Books Read Ave. # of NSB/Leisure Reading Books Read Ave. # of NSB bought 2014 Informal Survey (N = 408) 21.96 books 5.6 books (ABC = 8.1) 19.51 books 4.8 books (ABC = 9.2) 15.7 books

Q8: Ebook Readers 17% Yes No 83%

Q9: Number of ebooks read in 2013 (from 83% of total readers) 7% 50+ 1% 41-50 3% 4% 4% 5% 31-40 26-30 21-25 16-20 7% 11-15 15% 6-10 27% 26% 3-5 1-2 0% 5% 10% 15% 20% 25% 30%

Q10: Number of ebooks purchased in 2013 (61% of 83% of ebook readers OR 50% of total readers) 4% 50+ 41-50 1% 31-40 1% 26-30 1% 21-25 1% 6% 16-20 6% 11-15 13% 6-10 17% 3-5 40% 1-2 8% Other (0) 0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

Questions 4, 9, & 10 40% 37% 35% 30% 25% 21% 20% 20% 23% 18% 17% 15% 17% 17% 13% 11% 11% 9% 10% 7% 4% 5% 6% 3% 6% 4% 3% 0% 6% 3% 1% 4% 2% 1% 0% 5% 3% 1% 0% 6% 2% 0% Other (0) 1-2 3-5 6-10 Books Read 11-15 16-20 Ebooks Read 21-25 26-30 31-40 Ebooks Bought 41-50 50+

Questions 9 & 10 Item Value Ave. # of ebooks read per reader 11.89 books (from 83% of ebook readers) Ave. # of ebooks bought per reader 8.05 books (from 61% of ebook readers) Ave. # of ebooks bought per reader (from 83% of ebook readers) 4.88 books

Survey Comparisons Item % of readers who read ebooks Ave. # of ebooks read by ebook readers 2012 Readership Survey (N = 1500) 7% 2014 Informal Survey (N = 408) 5.2 11.89 83%

Q11: Book genres often read

Q11: Book genres often read 3.19 3.50 3.00 2.50 2.00 1.50 1.00 0.50 0.00 2.66 2.99 2.55 3.47 3.30 3.26 3.05 2.62 2.70 2.63 2.70 2.45

Q12: Read Filipino authors? 12% Yes No 88%

Q13: Number of books by Filipino authors read in 2013 45% (83% of total readers) 42% 40% 35% 30% 30% 25% 20% 15% 12% 8% 10% 3% 5% 0% 2% 1% 0% 1% 2% 26-30 31-40 41-50 50+ 0% Other (0) 1-2 3-5 6-10 11-15 16-20 21-25

Q14: Book club member? 36% Yes No 64%

Q15: Plan to join a book club? Prospective 62% book club members 41% Yes No 59%

Q16: Book blogger? 18% Yes No 82%

Q17: Plan to start a book blog? 20% Prospective 35% book bloggers Yes No 80%

Q18: Where readers get their book recommendations Celebrity recommendations 0% Radio/television 0% Other 3% School/teacher recos or reqs 4% Magazines/newspapers 5% Bestseller lists in stores 11% Online book lists 17% Online word-of-mouth 18% Offline word-of-mouth 18% Bookstore Browsing 23% 0% 5% 10% 15% 20% 25%

For more about the survey, go to: http://fantaghiro23.blogspot.com/search/label/ Survey

Advice to Writers from this Reader • How do I get your books? • Where can I find you online? Can I find information about your books online? (Blog? Goodreads? Author website? Twitter? Facebook?) • Are you interesting to talk to? • How often do you come out with stuff? • Do you want to find us?

Where to find Filipino Readers • Filipino ReaderCon websitehttp://filipinoreadercon.wordpress.com/ • Filipino ReaderCon FB page https://www.facebook.com/FilReaderCon • Filipino ReaderCon Twitter - https://twitter.com/PinoyReaderCon • Filipino Book Bloggers - http://filipinobookbloggers.wordpress.com/ • Flips Flipping Pages https://www.facebook.com/groups/21398849645/ • Goodreads - The Filipino Group https://www.goodreads.com/group/show/480-the-filipino-group • Pinoy Reads Pinoy Books https://www.goodreads.com/group/show/79945-pinoy-readspinoy-books

Images from • https://www.facebook.com/photo.php?fbid=5 62895833796502&set=a.345938832158871.8 0570.100002282705381&type=1&theater • http://lifestyle.inquirer.net/151596/in-lovewith-lang-leav • http://www.mb.com.ph/albom-with-fans/

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