Navig8: Corporate identity

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Information about Navig8: Corporate identity
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Published on July 29, 2008

Author: Navig8

Source: authorstream.com

A corporate identity : A corporate identity Your materials, from stationery, internal communications, website interface and campaigns should reflect your brand’s identity. Engaging local groups, staff, stakeholders and third parties are all part of the process that Navig8 manages and implements behalf of our clients. There are certain procedures to help educate and encourage staff, funders and trustees to buy into the new identity. These include focus groups, feedback forms, telephone marketing consultations. We always design a distinctive mark that communicate the message of our clients to their markets. Logos we design will be flexible, translate to all mediums, from the humble photocopier to new media. The identities we design will have longevity, personality and integrity. Elements to consider : Elements to consider Paper The weight, colour and finish of a paper can enhance a feel or message. When we look at the paper issue, whether it’s coated or uncoated we can make a recommendation to help enhance your message whilst potentially lowering the print and production costs. Fonts Aside from the style of lettering that makes up your name, we would like to suggest associated fonts to use with materials. Firstly, we would select a font that complements the new mark. Secondly, we would suggest any further fonts needed, for instance: a generic ‘letter writing’ font and a website font. Colour During the review we will look at various different colour ways. Research into ‘tints’, overprinting techniques and potentially implementing a ‘palette’. Although the palette wouldn’t have hard and fast rules, it would go some way to keeping publicity materials ‘in line’ with each other as well as helping third party design material to keep in style. Images As apart of the ‘extended’ styleguide we would include some general comments and suggestions as to the use of imagery. Areas to be addressed : Areas to be addressed Research current identity values Market forces and opinions Research portrayal of current name Avenues of approach, conceptualise Logo concepts and design Feedback and market test Complementary typefaces Paper specification Colour issues Flexibility of application of the new logo Producing an identity that can develop and grow Application to printed materials Production issues, costs, timescales etc Identity guidelines Application to new media and digital formats In-house templates and forms Press and PR campaign Launch of the new identity Event and press and media campaign Ongoing support Future activities, e.g. issue based campaign or a launch item to send out to members. Process : Process The process we undertake tends to go like this: Research and opinion forming, this is our learning curve Define the brief based on gathered knowledge and aims Present concepts Consider feedback Develop avenue of approach and test (internally) it’s usability and value Feedback and market test Agree concept and test it’s ability to withstand ‘bylines’ and regional/national versions and potential strap lines if necessary Apply to stationery and internal communications Templates and style guides Redesign of current materials Discuss and co-ordinate PR and press campaign and membership communications Launch new identity Our services : Our services Corporate Identity Creating a brand/ identity from conception to completion, application to new and traditional media with an excellent understanding of cost implications. Graphic Design Creative concepts which are coherent and practical. Production of printed matter such as: brochures, annual reports, newsletters and leaflets. Marketing Innovative solutions that get your message across to your target audiences, by combining and mobilising all of our communications services. Direct Mail Conceptual campaigns and powerful copy. Direct Mail fulfilment, mailing lists, mail sort, print and production. Print and Production Management Because we understand the process, have an excellent relationship with suppliers and have considerable purchase power, we simply save money and hassle. Public Relations We tackle long or short term projects with the commitment and contacts to get people talking about you across all sectors, locally and nationally. Our services : Website design and management Design, build and implementation of an online strategy, either internet or intranet based. Viral email campaigns, online community development, eCRM, database driven sites, Flash animations, hosting, updates and management. We will design and build you a web presence with purpose: interactive, fast and effective. Web development Making websites work is a world to itself. We provide programming services in HTML, XHTML, XML, XSL, CSS, ASP (Active Server Pages) ASP.NET (and other Microsoft .Net technology), JavaScript, Oracle, VB and PHP. Copywriting We can offer fast, accurate proof-reading, meticulous copy preparation, writing and rewriting to the highest standard. Copywriting for press releases, marketing material and advertising. Exhibition design Design, build and supply of display systems. Pop-ups, Quick Screens / Penguins, through to custom build and installation. We design exhibitions utilising space and light to create a presence that communicates your message in the most powerful way. Our services Testimonials : Testimonials “We were really impressed with the way Navig8 handled this complex challenge. They quickly gained a good understanding of what we do and what we needed and they responded fast, professionally and imaginatively. Every call from us was answered immediately and every deadline met, no matter what we threw at them. Drews great sense of humour made all the difference too. The image they have created for us is dynamic, modern and exciting. We are genuinely indebted.” Ginny Harris, Executive Director, ContinYou “I would strongly recommend Navig8 to anyone looking for creative services and products to have real impact on their charity or company's performance.” Jeremy Smith, Head of fundraising Amnesty International Testimonials : Testimonials “We have always been impressed with the professionalism, speed and quality of the work provided and unusually in their profession, meeting tight deadlines. We have no hesitation in recommending Navig8, you will not be disappointed.” Colin Stone, Senior Partner Taylor Willcocks Solicitors “Navig8 were amazing. We went in to see them with literally just the machine and the remit that we wanted to get as much out of this event as possible and they had just a week to do it and not a great deal of money to spend. The ideas they came up with were incredible. Especially given the fact that they had no background in the area of Tissue Engineering. They understood the concept of what we were trying to do and why. The resulting brand identity that they came up with was fantastic.” Louise Sarup UCL Ventures

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