Navajo at Stichting Marketing Congress
Description
Navajo Stichting Marketing Congress
Briefing Navajo, the experience-activation bureau of the BBDO-group, decided to show their work and the high degree of service for its clients at the Authenticity Congress organized by Stichting Marketing.
Central idea Don’t build the next conventional stand, but create VIP toilets.
Results • Rest rooms were the coziest place that day • People stayed talking to each other • More than 300 business cards were collected (which means 1 every 2 minutes)
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