Navajo at Stichting Marketing Congress

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Information about Navajo at Stichting Marketing Congress
Business & Mgmt

Published on December 30, 2008

Author: navajobbdo

Source: slideshare.net

Description

Navajo, the experience-activation bureau of the BBDO-group, decided to show their work and the high degree of service for its clients at the Authenticity Congress organized by Stichting Marketing.

Navajo Stichting Marketing Congress

Briefing Navajo, the experience-activation bureau of the BBDO-group, decided to show their work and the high degree of service for its clients at the Authenticity Congress organized by Stichting Marketing.

Central idea Don’t build the next conventional stand, but create VIP toilets.

Results • Rest rooms were the coziest place that day • People stayed talking to each other • More than 300 business cards were collected (which means 1 every 2 minutes)

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