Nature, Nurture & Auction Profits - Video

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Information about Nature, Nurture & Auction Profits - Video

Published on November 4, 2012

Author: NonprofitWebinars



This presentation teaches the audience how to use new media to grow business and cultivate a relevant, influential network, with a specific focus in the art community.

Designated EditorSpeaking Series Nurturing Your Network With New Media England & Photographic ASPP New Resource Center at Boston University Suzanne McDonald | Content & Social Strategist @Sue_DesigEditor

suzanne’s experience Social Media Strategies professor 6 years Page 1 Masters in Journalism & Mass Communications BA in Journalism 2 3

Paid media vs. owned media 4 5

Challenges we’ll addressDeveloping contacts: nurture your networkDetermining who the influencers areWhich tools & platforms are optimalMeasuring your efforts to boost ROIIntegrating platforms and efficiencies@Sue_DesigEditor 6


@Sue_DesigEditor 8

Who is your audience? Who might be your best advocates? What are their defining characteristics? What are they looking for? Are you using the right vocabulary? 9

@Sue_DesigEditor 10

Where does content live?@Sue_DesigEditor 11

4 stages to effectivenessStage 1 Your websiteStage 2 Your blog & emailStage 3 Platforms & tools integrationStage 4 Optimizing your platforms & metrics@Sue_DesigEditor 12

How to fully maximize your content @Sue_DesigEditor 13

WordPress is free & versatile@Sue_DesigEditor 14

who is your audience?@Sue_DesigEditor 15

4 steps to content planningStep 1 Your audience & keywordsStep 2 Find & leverage the right toolsStep 3 Integrate social media channelsStep 4 Optimization & metrics@Sue_DesigEditor 16

Keywords: Your prospects’ vocabulary @Sue_DesigEditor 17

Keywords: Google Trends@Sue_DesigEditor 18

Keywords: Include in Titles and Descriptions @Sue_DesigEditor 19

@Sue_DesigEditor 20

Stage 2 Blog & emailGoogle & search engines <3 fresh contentActivate keywords & make multimediaOffers a glimpse inside your brandEnable and moderate commentsLeverage blog posts to feed email @Sue_DesigEditor 21

Blogs cited as least expensive 22

Multimedia blog @Sue_DesigEditor 23

Tools to drive blogs & content@Sue_DesigEditor 24

email 25

Influencer-finder toolswho is your audience?@Sue_DesigEditor 26

who is your audience?@Sue_DesigEditor 27

Other influencer tools@Sue_DesigEditor 28

Stage 3 Integrate social mediaClaim social profilesDetermine most relevant social channelsMonitor, engage & integrate@Sue_DesigEditor 29

Integrate appropriate social media channels Bruno Maia, IconTexto 30

How do I gain more fans?Who do you know?How do they know you’re there?How can you tell them? Email newsletters Email signature Icon and feed on your website@Sue_DesigEditor 31

Targeting Facebook ads• Towns & cities• Gender & age• Level of education• Marital status• Interests & Likes @Sue_DesigEditor 32 33

Events@Sue_DesigEditor 34 35

@Sue_DesigEditor 36

@Sue_DesigEditor 37

@Sue_DesigEditor 38

Show your brand or curate others’ @Sue_DesigEditor 39

Instagram 40

who is your audience?@Sue_DesigEditor 41

who is your audience?@Sue_DesigEditor 42

who is your audience?@Sue_DesigEditor 43

Retail, gallery or events?@Sue_DesigEditor 44

Stage 4 Social media optimization & metricsBe more efficientBe more effectiveOptimize for performanceCalculate your ROI @Sue_DesigEditor 45

Tips to boost ROI• Plan• Content first – let branding 2nd• Use pictures & video• Use Facebook Questions• Be timely: Post about popular topics• Be conversational• Direct ads to the fan page 46

Maximize Your ROIStep 1 Business development Identify your best growth areasStep 2 Keyword research What vocabulary are people using?Step 3 Build topics Discuss topics that best serve your growth markets & use keywords @Sue_DesigEditor 47

@Sue_DesigEditor 48

who is your audience?@Sue_DesigEditor 49

Stage 4 How are we doing?@Sue_DesigEditor 50

Facebook InsightsEngagement & Relevance 51

Google Analytics: now + social@Sue_DesigEditor 52

Benefits of a thriving network Boost awareness, loyalty & sales Longer-lasting vs. paid media Understand & relate to customers Now you’ll know what’s working Reduced customer service costs Efficient & effectively find influencers@Sue_DesigEditor 53

In-person engagement 54

Designated Editor Nurturing YourSpeaking Series Network With New Media England & Photographic ASPP New Resource Center at Boston University Questions? Happy to help! Suzanne McDonald | Content & Social Strategist @Sue_DesigEditor

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