NASSCOM ILF 2014: Transformation to Transfiguration: Innovation Givs Us a Brand New Identity - Paramjit Jassal, Universal Music Group

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Information about NASSCOM ILF 2014: Transformation to Transfiguration: Innovation Givs Us...
Business & Mgmt

Published on March 5, 2014

Author: nasscom



NASSCOM Leadership Forum 14 February 2014 Paramjit Jassal Senior Vice President Global Finance Operations

UMG - Worldwide leader in the Music Industry We are an Intellectual Property business: Artists, Composers, Brands and Abstract Emotional Experience RECORDING € 15B PUBLISHING Industry Industry Composers Performers € 5.5B RECORD LABELS MUSIC PUBLISHERS SINGLES / ALBUMS / VIDEOS SONGS / LYRICS B to B to C B to B RETAIL, DISTRIBUTION AND BROADCAST PLATFORMS

Non-Recorded Music revenue is growing • Over the last 10 years artists are becoming / creating brands in their own name / image / genre Music industry is generating revenue with strong growth rates from channels and promotional material which historically were never monetized Each artist is a recognizable brand... ... At the heart of an ecosystem … Brand Partnerships Rights ...that may specialize in a genre or crossover Social Media and Direct-To-Fan Deluxe Merchandising ...that may possess national or international appeal ...that may reinvent themselves many, many times! Live Publishing

Format evolution: Physical to Digital • Over the next five years the Music Industry expects the decline of physical to continue, but more than offset by the increase in digital and streaming subscription services • Other (Publishing, Merchandising and New Businesses) are expected to grow over the period 2013 2018 14% 9% 15% 16% 45% 22% 6% 27% 24% Physical 22% Digital Subscription Publishing Other – Brands / New Business

Top 5 markets dominate the industry MARKET TOP 5 OTHER DEVELOPED % of Total Revenue 75% 16% EMERGING 7% UNEXPLOITED 1% Brazil, India, China and Mexico US, Japan, Germany, UK and France - still represent the majority of recorded music revenues

Increasing share of subscription format "Traditional" to "Transitioned" 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Largest physical market Heavily physical market Heavily physical market Music DVDs Accelerating transition to Download Increasing Download penetration Limited Download presence Streaming / paid services new format Physical Free streaming stagnant Homegrown streaming service (Deezer) Emerging Market More than half physical Increasing Download penetration Mature Download like USA Streaming growing Growing paid subscriptions market Paid subscription growing Download Physical market now less than 50% Highest Download penetration Growing free Internet Radio presence Increasing # of paid subscriptions Streaming Other Emerging Market Physical piracy Download and Streaming growing Heavily on subscription Spotify Almost fully transitioned

Consumer Demand vs Artist Proposition TRADITIONAL PHYSICAL DIGITAL DOWNLOADS Ownership Unbundling (albums / tracks) Extras (artwork /lyrics) Create playlists STREAMING ON-DEMAND STREAMING “All you can eat” at fixed price INTERNET RADIO Can listen passively Free Free options Enhanced Can listen passively Create playlists Easily shared Portable RADIO Music discovery Free option Per Capita €100 67 CDs 675 Song Downloads PAID ~78,000 FREE ~143,000 ~295,000 <-> ~415,000 ~2,000,000+ Copyright / Legislation / Broadcaster / Performance Regulatory Dependent

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