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Information about NASCAR Tribe

Published on March 1, 2009

Author: joannapena



The NASCAR tribe & What drives the passion for the sport.

NASCAR Tribe Brand Marketing At NASCAR

National Association Of Stock Car Racing

The Tribe is 75 Million Strong

Slide xx October 2008 au·then·tic·i·ty The quality or condition of being authentic, trustworthy, or genuine. Undisputed credibility.

Cultural Authenticity


Racing Is A Religion

Fan Access Drives Engagement

Drivers are Gold

Not just drivers – authentic people

Teams Make It Happen

Brands Facilitate The Sport

The Need For Speed Drives The Passion

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