advertisement

NACEpresentation

67 %
33 %
advertisement
Information about NACEpresentation
Travel-Nature

Published on March 10, 2008

Author: FunnyGuy

Source: authorstream.com

advertisement

Slide1:  Ethnic Live Seafood Markets in the Northeast Region May 15, 2007 Orange Beach, Alabama USA JOSEPH J. MYERS* BIN LIU YUMIN YOU RAMU GOVINDASAMY JOHN EWART LINDA J. O’DIERNO National Association of State Aquaculture Coordinators - Consumer Analysis - Business Network Development Fish & Seafood Program Trenton, NJ USA NEW JERSEY Department of Agriculture Acknowledgments:  Acknowledgments Rutgers State University of New Jersey University of Delaware Sea Grant US Department of Agriculture Federal State Market Improvement Program 12-25-G-0460 NASAC 2007 - May 15, 2007 - Orange Beach, Alabama Background:  Live foodfish sales Less post-harvest investment Premium Current Market Saturated Cultural Barriers Lacking Market Intelligence Stimulate Entire Market Chain Quantity, Sales, Variety NASAC 2007 - May 15, 2007 - Orange Beach, Alabama Background Scope:  Live Fish Markets Boston Metro New York Metro Philadelphia Region Baltimore/D.C./Virginia ALL POINTS IN BETWEEN Toronto, CANADA NASAC 2007 - May 15, 2007 - Orange Beach, Alabama Scope Live Fish Market:  Which are INCLUDED Seafood Markets featuring live products Finfish and bivalves Cater to Ethnic Communities Certain Upscale Restaurants NASAC 2007 - May 15, 2007 - Orange Beach, Alabama Live Fish Market Live Fish Market:  Which are EXCLUDED Supermarkets with only lobster tanks Fresh/frozen only seafood markets Raw Bars Bait Shops Pet Stores NASAC 2007 - May 15, 2007 - Orange Beach, Alabama Live Fish Market Components of Study:  Consumer & Market Research Analytical Business Network Development Promotional Live Market Directory Producer/Buyer Directory NASAC 2007 - May 15, 2007 - Orange Beach, Alabama Components of Study Live Market Contacts:  Live Market Compilation Yellow Pages Internet Listings Ethnic Newspapers MIT Project Industry Contacts NASAC 2007 - May 15, 2007 - Orange Beach, Alabama Live Market Contacts Market Survey:  Deliver Survey in Person Follow-up with Mail We Asked Them……. Popular Varieties Volume and Supplier Base Seasonality Customer Base Participation in Directory NASAC 2007 - May 15, 2007 - Orange Beach, Alabama Market Survey Market Survey:  We Identified Food Markets – 128 Restaurants – 65 February through August 2006 Response Rate Food Markets – 26.6% Restaurants – 9.2% NASAC 2007 - May 15, 2007 - Orange Beach, Alabama Market Survey Market Survey:  Market Survey # of vendors % of markets NASAC 2007 - May 15, 2007 - Orange Beach, Alabama How many vendors do you have? Market Survey:  Market Survey frequency of deliveries % of markets NASAC 2007 - May 15, 2007 - Orange Beach, Alabama How often do you receive live fish deliveries? Market Survey:  Market Survey NASAC 2007 - May 15, 2007 - Orange Beach, Alabama Importance of various attributes (%) Market Survey:  NASAC 2007 - May 15, 2007 - Orange Beach, Alabama Market Survey Relative Strength Month Market Survey:  NASAC 2007 - May 15, 2007 - Orange Beach, Alabama Market Survey Market Survey:  Market Survey NASAC 2007 - May 15, 2007 - Orange Beach, Alabama % of markets Importance live fish section to the store Market Survey:  Market Survey NASAC 2007 - May 15, 2007 - Orange Beach, Alabama Future Plans for Live Fish Section (next 2 yrs) Consumer Survey:  In-Store Intercept Surveys Purchase Preferences Buying Habits Demographics NASAC 2007 - May 15, 2007 - Orange Beach, Alabama Consumer Survey Consumer Survey:  5 Live Fish Markets Largest Volumes from Market Survey 2 NY, 2 NJ, 1 PA 50 Surveys in Each Market 2 Interviewers Bilingual English-Mandarin Conducted Friday PM-Saturday AM 10-15 min Each Participant Received $10 Coupon Count # Units Entering Store/Buying Live Fish NASAC 2007 - May 15, 2007 - Orange Beach, Alabama Consumer Survey Consumer Survey:  NASAC 2007 - May 15, 2007 - Orange Beach, Alabama Consumer Survey Live Market Consumer Profile Consumer Survey:  NASAC 2007 - May 15, 2007 - Orange Beach, Alabama Consumer Survey Demographics Female (57%) Chinese (79%) 36-50 age range (44%) 21-35 age range (42%) High school (27%) or Post-graduate degree (35%) Employed full-time (66%) Earn under $25,000 annually (34%) English is NOT the primary language (82%). Chinese (82%) or some other language (5%) Suburban households (55%) Three (30%) or four (25%) family members Consumer Survey:  NASAC 2007 - May 15, 2007 - Orange Beach, Alabama Consumer Survey Purchase by Day of the Week Consumer Survey:  NASAC 2007 - May 15, 2007 - Orange Beach, Alabama Consumer Survey Purchase by Month Consumer Survey:  NASAC 2007 - May 15, 2007 - Orange Beach, Alabama Consumer Survey Consumer Survey:  NASAC 2007 - May 15, 2007 - Orange Beach, Alabama Consumer Survey Reasons Why Consumers Buy Live Fish Consumer Survey:  NASAC 2007 - May 15, 2007 - Orange Beach, Alabama Consumer Survey Types of Live Seafood Preferred by Consumers Consumer Survey:  NASAC 2007 - May 15, 2007 - Orange Beach, Alabama Consumer Survey Consumer Perceptions and Preferences of Live Seafood Consumer Survey:  NASAC 2007 - May 15, 2007 - Orange Beach, Alabama Consumer Survey Consumer Perceptions and Preferences of Live Seafood Live Market Directory:  All willingly participating live markets in Northeast Multilingual Cover 18 languages Trilingual Introduction English, Mandarin, Spanish NASAC 2007 - May 15, 2007 - Orange Beach, Alabama Live Market Directory Buyer/Producer Directory:  Link Wholesale Buyers….. Market Operators Live Haulers … and Sellers Aquaculturists Commercial Fishermen NASAC 2007 - May 15, 2007 - Orange Beach, Alabama Buyer/Producer Directory Deliverables:  Web Directories Currently On-Line Able to keep information current Print Directories Deliver through Ethnic community groups Distribute through listings and producer communities NASAC 2007 - May 15, 2007 - Orange Beach, Alabama Deliverables Contact Information:  Contact Information New Jersey Department of Agriculture Fish & Seafood Program PO Box 330 Trenton, New Jersey 08625-0330 USA (609) 984-2502, (609) 633-7229 FAX joseph.myers@ag.state.nj.us www.jerseyseafood.nj.gov

Add a comment

Related presentations

Related pages

PPT – NACE PowerPoint presentation | free to download ...

NACE – A free PowerPoint PPT presentation (displayed as a Flash slide show) on PowerShow.com - id: 126ff5-NTY5N
Read more

NACEPresentation 2014 SD2 - Nebraska LTAP | University of ...

NACEPresentation 2014 SD2.pptx Author: Megan Patent-Nygren Created Date: 10/22/2014 3:44:17 PM ...
Read more

PPT – CAPP Guide to MR0175/ISO1516 PowerPoint ...

CAPP Guide to MR0175/ISO1516 Ray Goodfellow Pangea Solutions Inc. Chairman of the CAPP Committee on Guide to MR0175/ISO15156 Overview History of MR0175 ...
Read more

NACE Awards

NACE Awards. Submit your event for the 2016 NACE Awards GREAT NEWS: Deadlined Extended to May 13, 2016 We are excited to recognize inspiring wedding design ...
Read more

NACE 2011 Presentations

NACE 2011 Presentations by Date ...
Read more

National Association of County Engineers

Nonprofit, non‐partisan professional association Representing over 1,900 members since 1956. Roads ‐about 1.74 million miles by ...
Read more