Nabkeynote

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Information about Nabkeynote

Published on September 8, 2009

Author: mcuban

Source: slideshare.net

 

Everyone is a broadcaster Every company is a broadcaster Dell, GM, Intel, P&G… Spectrum is no longer limited $5k to $100k per month Unlimited global internet reach If you think fragmentation is bad today 200k plus radio and tv stations in 3 years #1

Every company is a broadcaster

Dell, GM, Intel, P&G…

Spectrum is no longer limited

$5k to $100k per month

Unlimited global internet reach

If you think fragmentation is bad today

200k plus radio and tv stations in 3 years

New Broadcast Mediums New ways to reach users Satellite Radio is just 12mbs of bits DTV - 19.5mbs over the air Digital PCS - Wireless Data Users will pick the best way Interaction in each will be different No longer viewers/listeners, interactivity makes them users # 2

New ways to reach users

Satellite Radio is just 12mbs of bits

DTV - 19.5mbs over the air

Digital PCS - Wireless Data

Users will pick the best way

Interaction in each will be different

No longer viewers/listeners, interactivity makes them users

Content Explosion by 2001 There is no limit to amt of content that can be hosted Anyone with a Camcorder is a producer. Stations must leverage this and become the host for local content All content is good content. The library attracts users with demographic info Give me Dellaventura over Titanic because you cant find it anywhere # 3

There is no limit to amt of content that can be hosted

Anyone with a Camcorder is a producer. Stations must leverage this and become the host for local content

All content is good content.

The library attracts users with demographic info

Give me Dellaventura over Titanic because you cant find it anywhere

User Ownership What is your cost to reach your audience Personalization is most effective means Use the net to know your market Use the net to reduce P&A Its cheaper to send email to prequalified users than to advertise # 4

What is your cost to reach your audience

Personalization is most effective means

Use the net to know your market

Use the net to reduce P&A

Its cheaper to send email to prequalified users than to advertise

New ways to Distribute Content DVDs will be distributed with PCs DVDs for unreleased films with unlock feature will ship. Go to website to unlock Download of films will be common within 5 years via subscription # 5

DVDs will be distributed with PCs

DVDs for unreleased films with unlock feature will ship. Go to website to unlock

Download of films will be common within 5 years via subscription

PPV over the net Will start to happen this year Used by inoffice this yr and next 1mm home broadband users Equal to pittsburgh MSOs Will be more than just watch a movie, can include chat, digital download and more # 6

Will start to happen this year

Used by inoffice this yr and next

1mm home broadband users

Equal to pittsburgh MSOs

Will be more than just watch a movie, can include chat, digital download and more

Piracy is a non-issue Its easier to buy a DVD or VHS and copy it to a disk then to steal from the net If you let this hold you back, your competition will steal your customers # 7

Its easier to buy a DVD or VHS and copy it to a disk then to steal from the net

If you let this hold you back, your competition will steal your customers

The Little Kid Effect With in 5 years there will be a new media type,that we can’t imagine today invented by a child under the age of 15 He or She didn’t want to do homework, so they invented the new killer app It will change the way we interact with the net # 8

With in 5 years there will be a new media type,that we can’t imagine today invented by a child under the age of 15

He or She didn’t want to do homework, so they invented the new killer app

It will change the way we interact with the net

 

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