N-TEN #14NTC 5+ Digital Marketing Ideas You Can Use Mon Morn

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Information about N-TEN #14NTC 5+ Digital Marketing Ideas You Can Use Mon Morn

Published on March 15, 2014

Author: CherylContee1

Source: slideshare.net


Are you a nonprofit, NGO, social enterprise or foundation? Learn the hottest ways to reach, cultivate, convert and capture data back into your CRM using cutting-edge apps and techniques.

IDEAS YOU CAN USE MON MORN Dial Up Your Digital Marketing 3/15/14 #14NTC | @ch3ryl

CHERYL // CONTEE  Affiliate of Harvard's Berkman Center for Internet & Society  The Root 100 list of established and emerging Black leaders  Huffington Post Top 27 Female Founders in Tech to Follow on Twitter in 2011.  Fast Company 2010 Most Influential Women in Tech 3/15/14 #14NTC | @ch3ryl

ABOUT US // CLIENTS 3/15/14 #14NTC | @ch3ryl

FACEBOOK FRAUD & FLUX 3/15/14 #14NTC | @ch3ryl

ACTION PLAN  Reach  Cultivate  Convert  Capture (Data) 3/15/14 Website Redesign

STOP: COUNTING LIKES START: TRACKING ENGAGEMENT • Facebook ad-driven likes = Fake? • FB Insights and Ads offer more data • DO: Follow Algorithm changes • TREND: Data-driven behavioral targeting 3/15/14 #14NTC | @ch3ryl

Big Data Targeting for Social Impact "It opens up a new realm of possibilities for online advocacy. ! It's definitely a tool I'd recommend. It's changing the ! way that we do online advocacy.” David Norton, Advocacy Manager, SEIU in TechPresident article

“HACK” FACEBOOK 3/15/14 #14NTC | @ch3ryl

CROWDTANGLE – Reveal Top Performing Content 3/15/14 #14NTC | @ch3ryl

ActionSprout – Embed Actions in FB & Connect to CRM 3/15/14 #14NTC | @ch3ryl

MEME-JACK 3/15/14 #14NTC | @ch3ryl

TAP THE MICRO-ZEITGEIST 3/15/14 #14NTC | @ch3ryl

Knod.es – Leverage 6 Degrees of Social Graph 3/15/14 #14NTC | @ch3ryl

STOP INTEGRATING YOUR CRM 3/15/14 #14NTC | @ch3ryl

3/15/14 #14NTC | @ch3ryl

Salesforce Foundation: Twitter + CRM = ! 3/15/14 #14NTC | @ch3ryl

3/15/14 #14NTC | @ch3ryl

TELL A STORY 3/15/14 #14NTC | @ch3ryl

The Other White Meat: FB’s Instagram 3/15/14 #14NTC | @ch3ryl

3/15/14 !

3/15/14 Website Redesign

WHY IT MATTERS // CHANGE THE WORLD “I started out with a dream to make a star in a jar, and I ended up … making things that I think can change the world.” — Taylor Wilson (teenage nuclear scientist) 3/15/14 #14NTC | @ch3ryl

cheryl@fissionstragy.com cheryl@attentive.ly @ch3ryl 3/15/14 #14NTC | @ch3ryl

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