N.F.L. Conversion Bowl 2014 (marketing infographic)

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Information about N.F.L. Conversion Bowl 2014 (marketing infographic)
Marketing

Published on February 2, 2014

Author: AgileMarketing

Source: slideshare.net

Description

Can brand awareness and engagement objectives live in the same playing field as monetary conversions? This infographic shows how both sides need to work together on the same team - both have merit and a balanced approach is key to solving this historical battle. We are challenging this traditional grouping of dispirit and "siloed" goals - N.F.L (Not For Losers) Conversion Bowl 2014 .

N.F.L. CONVERSION BOWL 2014 AGILE MARKETING IN MOTION (N.F.L. = Not For Losers) SOCIAL ENGAGEMENT INTERACTIONS 4 0 5 0 www.unfunnel.com BRAND AWARENESS & IMPRESSIONS PAID SEARCH ADS 4 0 3 0 2 0 1 0 FACEBOOK PROMOTION 8% ONE TO ONE REMARKETING Average conversion rate (visit to add to basket) 68% B2B businesses use landing pages for lead conversion 47% of nurtured leads make larger purchases 80% savings on direct mail budget using triggered marketing DIRECT eCOMM PRODUCT MAIL PURCHASE APPEAL MONTHLY LOYALTY PROGRAM 84% B2B Marketers use Social Media DISPLAY BANNER 81% ONLINE VIDEO of Marketers rate their blog as useful AWARENESS BANNER 96% WEBSITE VISIT Measure number of social fans & followers CRM EMAIL PAID SEO SOCIAL MEDIA OPTIMIZATION SOCIAL MEDIA OPT-IN 84% B2B Marketers use social media AWARENESS $$ MONETIZE $$ LEAD ACQUISTION DIRECT REVENUE CONVERSIONS & LTV 2 0 3 0 GROUP FUNDRAISING 1 0 LOYAL CUSTOMER MOBILE EVENT APP 10 20 30 40 50 40 30 20 10 source: http:/ /www.smartinsights.com/ecommerce/ecommerce-analytics/ecommerce-conversion-rates/ source: http:/ /www.hubspot.com/marketing-statistics

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