Myrtle Beach Web 101 with Get Smart Digital and Mel Taylor Feb 18 2014

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Information about Myrtle Beach Web 101 with Get Smart Digital and Mel Taylor Feb 18 2014
Business & Mgmt

Published on February 21, 2014

Author: meltaylor

Source: slideshare.net

Description

Web 101 Marketing for Local Business. Training slides. FEb 2014

Web 101 for Local Business Web Design, Online Marketing, Training, Hosting, Advertising Call: 267-648-8497 info@ GetSmartDigital .com

Pop Quiz

Do you Google ? Customer Email Online Rep Review Competition Use Free stuff

Website ? Google Friendly Mobile Responsive Domain Name Blog

Google Yourself Categories & Keywords Google Places Free Directories Consistent NAP info Name, Address Info

Email Capture

Email NewsLetter

SALES FUNNEL

Visit Get Smart Digital for Linked-in Training

CLICK TO WATCH VIDEO: Blogging for Better Search Results http://getsmartdigital.com/how-to-use-picasa-get-better-seo-for-your-blog/

Visit Get Smart Digital for WordPress Training

http://getsmartdigital.com/learn-wordpress/

Website Design

Smart Phones • iPhone • Android

Mobile Friendly

Social Media

Digital Share cropping Anyone can create content on sites like Facebook, but that content effectively belongs to Facebook. The more content we create for free, the more valuable Facebook becomes. We do the work, they reap the profit. (CopyBlogger)

Pay to BOOST

only 16% of Facebook fans actually see posts

Boost FB edge rank Like, Comment, Share Use Pics, Ask Fans to Like Ask Questions Timing / day of Post

Search • Digital Yellow Pages • Google, Yahoo Google, • Reach those on mission

Consumers 97 % of Consumers Use Web Research Potential Purchase

Search Engine Results Page PAID NonPaid “Natural” “Organic”

Search Engine Results Page Maps & Local

SEO Best Practice To maximize search engine-referred traffic, it is important to keep each of the following elements in mind: Domain Name Memorability Try to make name short, easy to remember, and easy to type. It is also important that the name be easy to type into a browser. This is especially true for websites that rely on word-of-mouth advertising, which forces people to type domain names they might not be familiar with into their web browser. KeywordKeyword-rich domains Ideally, webmasters should strike a balance between finding a catchy, unique, brand-friendly domain name and having a domain that contains keywords they are trying to target.

BLASTS Email Alerts PRINT ONLINE EVENT Integrated Campaign BUILD LIST Email CAPTURE Email ONLINE PROMOTION Download coupon Join contest Watch video

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