Published on February 21, 2014
ByJaya Dawar(066) Swati Luthra(054) Meenal Santani(039) Reenu Singh(045)
Started: February 2007 Indian online shopping retailer of fashion and casual lifestyle products. Headquarters Established in Bangalore. by Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena.
More than 100 brands User friendly websites Info centric buying and selling 24 hours all center Unique logistics Designs from latest seasons Brand exposition
Announced as a winner of the Red Herring Global 100 award. Awarded as CNBC - TV18 as one of the Hottest Internet Companies of the Year at the Mercedes - Benz CNBC - TV18 Young Turks Awards. Ranked among the top 10 e-commerce companies in India.
Myntra.com is an aggregator of many brands Its business model is based on procuring current season merchandise from various brands and making them available on the portal Its Now or Never Variety is a Good Thing Let The Beauty Come Through
Business to Customer (B to C) revenue model
24 hr Shipping Technological Procurement Outbound Logistics Marketing and Sales
Deals and Specialties Payment Hassle Options Free Return Policy Customer Tracking Support your Orders
Myntra has successfully used social networking websites Facebook , Twitter, Youtube, Pinterest, Google Plus to expand its customer base. Myntra positions itself as a fashionable new age brand. It launches major marketing campaigns every year. Myntra has used mostly viral marketing and internet for its popularity coupled with occasional discounts and referral discounts. It can be given a rating of 3/5.
Myntra claims to be a cut above the rest since it does not compel customers to exchange products and instead returns the money. It is also going to launch a new tech application called the virtual trial room in the next few months.
Servers incapable of handling high traffic burst. Limited decentralization. Limited numbers search queries for the users. The actual product might differ from its display image. Uniform quality of service is not ensured, globally.
Myntra.com is not dial-up friendly. It cannot ensure the reliability of the review. It follows a bad practice of copying the reviews of old book editions to new book editions even though they have different content. User cannot sell stuff on this website. No Pop-up Advertisements which is good prospect to earn extra bucks.
Have servers capable for handling high traffic burst. Deliver actual products as displayed. Ensure uniform quality of services globally. Be a dial-up friendly website. Enable users to sell stuff on this website. Pop-up Advertisements to earn more.
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