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Published on February 21, 2014

Author: swatiluthra5


Description, ppt, swati luthra, e commerce website, business model

ByJaya Dawar(066) Swati Luthra(054) Meenal Santani(039) Reenu Singh(045)

 Started: February 2007  Indian online shopping retailer of fashion and casual lifestyle products.  Headquarters  Established in Bangalore. by Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena.

 More than 100 brands  User friendly websites  Info centric buying and selling  24 hours all center  Unique logistics  Designs from latest seasons  Brand exposition

   Announced as a winner of the Red Herring Global 100 award. Awarded as CNBC - TV18 as one of the Hottest Internet Companies of the Year at the Mercedes - Benz CNBC - TV18 Young Turks Awards. Ranked among the top 10 e-commerce companies in India.

 is an aggregator of many brands  Its business model is based on procuring current season merchandise from various brands and making them available on the portal  Its Now or Never  Variety is a Good Thing  Let The Beauty Come Through

Business to Customer (B to C) revenue model

 24 hr Shipping  Technological  Procurement  Outbound Logistics  Marketing and Sales

 Deals and Specialties  Payment  Hassle Options Free Return Policy  Customer  Tracking Support your Orders

 Myntra has successfully used social networking websites Facebook , Twitter, Youtube, Pinterest, Google Plus to expand its customer base.  Myntra positions itself as a fashionable new age brand. It launches major marketing campaigns every year.  Myntra has used mostly viral marketing and internet for its popularity coupled with occasional discounts and referral discounts. It can be given a rating of 3/5.

 Myntra claims to be a cut above the rest since it does not compel customers to exchange products and instead returns the money.  It is also going to launch a new tech application called the virtual trial room in the next few months.

 Servers incapable of handling high traffic burst.  Limited decentralization.  Limited numbers search queries for the users.  The actual product might differ from its display image.  Uniform quality of service is not ensured, globally.

 is not dial-up friendly.  It cannot ensure the reliability of the review.  It follows a bad practice of copying the reviews of old book editions to new book editions even though they have different content.  User cannot sell stuff on this website.  No Pop-up Advertisements which is good prospect to earn extra bucks.

 Have servers capable for handling high traffic burst.  Deliver actual products as displayed.  Ensure uniform quality of services globally.  Be a dial-up friendly website.  Enable users to sell stuff on this website.  Pop-up Advertisements to earn more.


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