Published on March 13, 2014
5.3.2014 , Elämysluotain Ltd
© Elämysluotain Oy 2014 All Rights Reserved. • “I would love to find local genuine fun” • 60% agree: Local finding is difficult…
© Elämysluotain Oy 2014 All Rights Reserved. Easy-to-find local + smart “experienceful” 1 day trips
How people find inspiring places How small organizers find visitors © Elämysluotain Oy 2014 All Rights Reserved. Consumer: discover local experiences Attraction organizer: raise your visibility
local worldwide © Elämysluotain Oy 2014 All Rights Reserved. ‣ Attractive images ‣ Themes, filters ‣ Personalization ‣ Map and routes ‣ Experience game Content co-creation by the consumers is combined with adventure organizer offers “discoverists”, all active people motorists local travellers
© Elämysluotain Oy 2014 All Rights Reserved. Worldwide MyKontiki community will grow
mobile application mobile tickets WWW worlwide local social community © Elämysluotain Oy 2014 All Rights Reserved. Now we have web-community and soon a mobile app with paid ticketing and services
© Elämysluotain Oy 2014 All Rights Reserved. Mobile app for social game lovers: heroship challenges, points and every day surprises
Adventure travelling is exploding +65% p.a. last 3-4 years Now market size over 300 billion USD 89 billion USD (2009) © Elämysluotain Oy 2014 All Rights Reserved.
Lists Local Global Consumer behavior based search © Elämysluotain Oy 2014 All Rights Reserved. Positioning: consumer focused local experience content, learning engine and adventure based loyalty fun program • Free and paid attraction • User’s own + commercial content • Mobile adventure guide • Surprise game of “your life”
MyKontiki competitive advantage will be consumer driven business model and personalized offering © Elämysluotain Oy 2014 All Rights Reserved. • “Consumer is king” in open wiki-like content -> co-creative tools for digital images/attractions creation process • Both commercial, nature and private (free) attractions • Smart learning recommendation engine • Themes and smart local discovery • People & hobby matching (c2c) + user needs matched to firms • Equal business visibility – consumer needs based matching • Imaging + routes = local personalized adventure guide • Social and heroship fun game – activity & city points and loyalty program, where active users get best local benefits • Experienced and creative team • Global, but same time local growth model. See business case.
MyKontiki earning model: B2B co-operation, licensing and social game premium app © Elämysluotain Oy 2014 All Rights Reserved. Local firms and organizers ‣Service packages (1000e/y) ‣Event ticket commissions (5-10%) ‣User behavior analytics With international partners ‣Licensing (SaaS) ‣Revenue sharing With consumers ‣Mobile application pro versions ‣In-app sales
© Elämysluotain Oy 2014 All Rights Reserved. Market pilot and metrics February 2014 test pilot marketing (~1300e FB spent): - ~10 000 motorists (8 clubs) will join pilot in 2014 - +1000 new Facebook MyKontiki fans - 2400 users visited site in February - 220 new registered users. Totally over 600 - Partner directions: Ulkona-tv, Retkipaikka, Relaa.com, Kevytilmailu Ry, Traveller’s Profit - Press contacts: Keskisuomalainen, MP maailma, TM and moto club magazines - Accelerate with blogger networks and editorial content
Near future ‣ Next levels of social hero game ‣ Expansion in EU, Asia ‣ Brand building ‣ Licensing of data and technology ‣ New revenue models Now and next ‣ R&D acceleration ‣ Digital marketing, PR, publicity ‣ Editorial & blogs, content growth via partners ‣ Partnerhip based sales ‣ Mobile application with routing, imaging, videos ‣ Company and team development © Elämysluotain Oy 2014 All Rights Reserved. Round 1 ~ 250 000 euros (2014) Round 2 1.5 million euros (2015) Funding for app development, business growth and consumer base increase
© Elämysluotain Oy 2014 All Rights Reserved. Timo Jalava CEO, strategy & sales Olli Laasanen Business development and marketing Adeel Rasheed, Front‐end UX Passionate and creative core team Mehul Gurjar Back‐end
© Elämysluotain Oy 2014 All Rights Reserved. Join our team – experience & share MyKontiki Climbing park in Turku Viking village in Rosala Marine museum in Tallinn Main visit in Lohja Sky experience
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