My Space Whoas & Woes

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Information about My Space Whoas & Woes

Published on October 30, 2008

Author: Suzzicks

Source: slideshare.net

 

Whoas  & Woes  Of MySpace Marketing

MySpace Whoas  and what we liked

Flying Dog Brewery Local Company with National Product Distribution MySpace Profile: Establishes the Company Voice & Personality Creates a Community around the Brand Notifies Users about Events & New Products

Local Company with National Product Distribution

MySpace Profile:

Establishes the Company Voice & Personality

Creates a Community around the Brand

Notifies Users about Events & New Products

 

 

 

 

MySpace Profile Wikipedia Official Site

True Web-Based Dating Community MySpace Profile: Creates Brand Awareness Offers Tools, Games & Advice Establishes the Company Voice & Personality Drives Users To Sign Up on the Main Site

Web-Based Dating Community

MySpace Profile:

Creates Brand Awareness

Offers Tools, Games & Advice

Establishes the Company Voice & Personality

Drives Users To Sign Up on the Main Site

 

 

MySpace Woes  and what we learned

Westwood College: Branded Profile A large number of people had self identified as Westwood Students We wanted to create a Community Online for them The Profile would Encourage Communication between Students It would disperse important information about: Classes Events Holidays News School Closures

A large number of people had self identified as Westwood Students

We wanted to create a Community Online for them

The Profile would Encourage Communication between Students

It would disperse important information about:

Classes

Events

Holidays

News

School Closures

MySpace Profile Must be a Good Representation of Your Brand! A Cool Branded Profile takes Time & Skill to Create. CSS MySpace has a profile Layout tool to help: http://profileedit.myspace.com/index.cfm?fuseaction=profile.editor Cool Profiles have to be Updated Frequently.

A Cool Branded Profile takes Time & Skill to Create.

CSS

MySpace has a profile Layout tool to help: http://profileedit.myspace.com/index.cfm?fuseaction=profile.editor

Cool Profiles have to be Updated Frequently.

Friends Need to Be Managed Which Friends will be Accepted & Which will Not? What if Friends Profiles Change? How will you get More Friends? Are These People Your Friends?

Which Friends will be Accepted & Which will Not?

What if Friends Profiles Change?

How will you get More Friends?

Are These People Your Friends?

Communications Need to be Managed Who will Respond to E-Mails? Will all Comments be Approved? Will you Participate in Groups? What Blog Communication is Appropriate?

Who will Respond to E-Mails?

Will all Comments be Approved?

Will you Participate in Groups?

What Blog Communication is Appropriate?

Travel Site: Widget Wanted a Widget that would be useful for Traveler & Travel Bloggers. Needed Something Cool that hadn’t Been Done. Wanted a Widget that would work in all Social Networks.

Wanted a Widget that would be useful for Traveler & Travel Bloggers.

Needed Something Cool that hadn’t Been Done.

Wanted a Widget that would work in all Social Networks.

Not All Developers are Widget Developers! MySpace Messes with your Code. Widgets that work on Other Social Networks Might not Work In MySpace. Widgets that work in MySpace/IE7 might not work in MySpace/Firefox. MySpace: IE7 MySpace: Firefox

MySpace Messes with your Code.

Widgets that work on Other Social Networks Might not Work In MySpace.

Widgets that work in MySpace/IE7 might not work in MySpace/Firefox.

MySpace Widget Development Tips MySpace Converts HTML into its preferred Object Format Before Saving Links: All Links Are Encoded – Links in Flash Won’t Work at All MySpace Bans some Widget Companies (Vidilife, Stickam, Revver & Imeem) Use Flash Version 9 & Action Script 3.0

MySpace Converts HTML into its preferred Object Format Before Saving

Links: All Links Are Encoded – Links in Flash Won’t Work at All

MySpace Bans some Widget Companies (Vidilife, Stickam, Revver & Imeem)

Use Flash Version 9 & Action Script 3.0

or use OpenSocial Standards for JavaScript, HTML & Flash Widget Development 3 Community API’s that Control: ( http://code.google.com/apis/opensocial/docs/index.html ) Profile Stuff Friend Stuff Activities MySpace - Tense Relationship with OpenSocial OpenSocial Developers: Flixster, iLike, RockYou & Slide

Standards for JavaScript, HTML & Flash Widget Development

3 Community API’s that Control: ( http://code.google.com/apis/opensocial/docs/index.html )

Profile Stuff

Friend Stuff

Activities

MySpace - Tense Relationship with OpenSocial

OpenSocial Developers: Flixster, iLike, RockYou & Slide

Thanks 

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