My Post Infinite Zoning

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Information about My Post Infinite Zoning
Business & Mgmt

Published on March 7, 2009

Author: metaprinter

Source: slideshare.net

Description

This digitally printed newspaper model, conceptualized by robert ivan in the summer of 2008, takes back local advertising from the internet and opens up many new revenue streams currently underutilized by traditional newspapers.

My Post Infinite Zoning Prepared for:

MY POST INFINITE ZONING What is it? A digitally printed newspaper section

Why Infinite Zoning? Subscribers are changing their expectations regarding content and delivery: Omnivorous media consumers Personalization Dialog & Social Networking Platform Agnostic applications Non intrusive advertising Environmentally friendly product Increased zoning in the past was a step in the right direction but… Software and Hardware now allow Infinite Zoning to dynamically target the individual My Post in The Washington Post will be the world’s first newspaper section to employ Infinite Zoning: a newspaper section specifically targeted to each subscriber.

Subscribers are changing their expectations regarding content and delivery:

Omnivorous media consumers

Personalization

Dialog & Social Networking

Platform Agnostic applications

Non intrusive advertising

Environmentally friendly product

Increased zoning in the past was a step in the right direction but…

Software and Hardware now allow Infinite Zoning to dynamically target the individual

My Post in The Washington Post will be the world’s first newspaper section to employ Infinite Zoning: a newspaper section specifically targeted to each subscriber.

Leverage The Washington Post’s greatest asset. “ The customer’s invitation to deliver your product into their home” Google Cannot Do This Direct Mail Cannot Do This CNN Cannot Do This

“ The customer’s invitation to deliver your product into their home”

Google Cannot Do This

Direct Mail Cannot Do This

CNN Cannot Do This

Overview Allow subscribers to go online and build their own My Post section. Advertisers will have a similar interface. Automated layout software generates PDF pages of the custom My Post section into a newspaper like layout with matching ads. My Post can be printed daily via new-generation high-speed HP Inkjet printers for home subscribers requesting printed delivery. My Post will also be delivered electronically if requested by the subscriber. The online component will drive subscribers back to Washington Post.com and allow for social networking features.

Allow subscribers to go online and build their own My Post section.

Advertisers will have a similar interface.

Automated layout software generates PDF pages of the custom My Post section into a newspaper like layout with matching ads.

My Post can be printed daily via new-generation high-speed HP Inkjet printers for home subscribers requesting printed delivery.

My Post will also be delivered electronically if requested by the subscriber.

The online component will drive subscribers back to Washington Post.com and allow for social networking features.

mypost

mypost/robertivan

mypost/robertivan/home

Automated Page Creation Automated content system selects available news, features and advertising based on each subscriber’s interests. Automated pagination system formats selected text and images into an attractive newspaper layout.

Automated content system selects available news, features and advertising based on each subscriber’s interests.

Automated pagination system formats selected text and images into an attractive newspaper layout.

My Post Example of Automated Feed and Layout Software Mobile, Email, Online, Print at home, or Delivered with home subscription

New Generation HP Press HP Inkjet Digital Web Press with speeds up to 400 fpm, can produce up to 6,000 My Posts per hour/per press. Materials cost will be less than 4 cents per page(11x17) in full color 4 over 4. Availability beginning Fall of 2009. Price approximately $2.5 million.

HP Inkjet Digital Web Press with speeds up to 400 fpm, can produce up to 6,000 My Posts per hour/per press.

Materials cost will be less than 4 cents per page(11x17) in full color 4 over 4.

Availability beginning Fall of 2009.

Price approximately $2.5 million.

Print and Delivery Use the 100% variable data printing capabilities of the HP Inkjet Web Press to print personalized My Posts in: The mailroom Distribution centers Output batches to correspond to carriers. Deliver using the existing Washington Post distribution routes. Innovate logistics to ensure that each personalized My Post reaches the correct subscriber address.

Use the 100% variable data printing capabilities of the HP Inkjet Web Press to print personalized My Posts in:

The mailroom

Distribution centers

Output batches to correspond to carriers.

Deliver using the existing Washington Post distribution routes.

Innovate logistics to ensure that each personalized My Post reaches the correct subscriber address.

Benefits To Subscribers Receive personalized editorial content based on their specific interests. Receive ads and offers that match their interests based on keywords and selections. Ability to request additional specific advertising when looking for certain products or services. Multiple delivery options minimizes “paper guilt”. Social components add dimension, particularly in networking opportunities.

Receive personalized editorial content based on their specific interests.

Receive ads and offers that match their interests based on keywords and selections.

Ability to request additional specific advertising when looking for certain products or services.

Multiple delivery options minimizes “paper guilt”.

Social components add dimension, particularly in networking opportunities.

Benefits To Advertiser Reach clients who have asked to receive their messages in My Post . Targeted to the individual level. Appear next to engaging content in a small publication. Targeting is more precise than Google Ad Words, or Direct Mail. Their advertising is featured in a highly respected publication. Cost effective alternative to direct mail, and competitive to US Postal rates.

Reach clients who have asked to receive their messages in My Post .

Targeted to the individual level.

Appear next to engaging content in a small publication.

Targeting is more precise than Google Ad Words, or Direct Mail.

Their advertising is featured in a highly respected publication.

Cost effective alternative to direct mail, and competitive to US Postal rates.

Benefits To The Washington Post New revenue from companies now doing: Online advertising Direct Mail advertising Retail advertising, not now using ROP Up sell existing advertisers Stabilize and grow readership by addressing subscribers’ demand for personalized content. Form a bridge between your print base and online aspirations. Environmentally friendly image

New revenue from companies now doing:

Online advertising

Direct Mail advertising

Retail advertising, not now using ROP

Up sell existing advertisers

Stabilize and grow readership by addressing subscribers’ demand for personalized content.

Form a bridge between your print base and online aspirations.

Environmentally friendly image

Benefits To The Washington Post Create partnerships with: Other content providers Software developers Digital press manufacturers Attract a wider audience (younger, non-English speaking, travelers, enthusiasts, etc.). Leverage your greatest asset, home delivery capability. Expand The Washington Post ’s product line.

Create partnerships with:

Other content providers

Software developers

Digital press manufacturers

Attract a wider audience (younger, non-English speaking, travelers, enthusiasts, etc.).

Leverage your greatest asset, home delivery capability.

Expand The Washington Post ’s product line.

Resources & Equipment Needed My Post Website interface for subscribers and advertisers. Editorial and advertising selection and matching software. Automated page layout software. HP Inkjet Web Press(es). Customized folder(s) to deliver complete My Post sections with no post-press finishing required. Innovative logistics system to ensure accurate household delivery of My Post concurrent with The Washington Post in a timely fashion.

My Post Website interface for subscribers and advertisers.

Editorial and advertising selection and matching software.

Automated page layout software.

HP Inkjet Web Press(es).

Customized folder(s) to deliver complete My Post sections with no post-press finishing required.

Innovative logistics system to ensure accurate household delivery of My Post concurrent with The Washington Post in a timely fashion.

Human Resources 1 Project Director 1 Assistant Director 1 Press Operator per press Train existing sales force Train existing carriers Train existing I.T. people No Editors No Journalists

1 Project Director

1 Assistant Director

1 Press Operator per press

Train existing sales force

Train existing carriers

Train existing I.T. people

No Editors

No Journalists

Conclusion Subscribers using My Post Infinite Zoning will find it: Makes their life easier Influences their decision making Educates & Informs them Makes them a better person Is environmentally friendly That section, titled My Post will create growth potential in print and online for The Washington Post . The Washington Post will attract new subscribers, add to its advertising revenue, and increase its profitability by adding My Post to its portfolio of products and services.

Subscribers using My Post Infinite Zoning will find it:

Makes their life easier

Influences their decision making

Educates & Informs them

Makes them a better person

Is environmentally friendly

That section, titled My Post will create growth potential in print and online for The Washington Post .

The Washington Post will attract new subscribers, add to its advertising revenue, and increase its profitability by adding My Post to its portfolio of products and services.

The creation of My Post Infinite Zoning is a collaborative effort between Robert Ivan, Brian Pratt, and Jonas Martinsson   Robert Ivan is a M.A. candidate at NYU studying Graphic Communication Management and Technology. He has five years newspaper industry experience and maintains www.metaprinter.com exploring innovations in newspaper printing & publishing.   Brian Pratt is a MBA candidate at George Washington University. He is a published author and former Army Aviator. Jonas Martinsson is the creator of Feedjournal.com He has won numerous programming awards and is currently a product manager for Mainsoft.

The creation of My Post Infinite Zoning is a collaborative effort between Robert Ivan, Brian Pratt, and Jonas Martinsson

 

Robert Ivan is a M.A. candidate at NYU studying Graphic Communication Management and Technology. He has five years newspaper industry experience and maintains www.metaprinter.com exploring innovations in newspaper printing & publishing.

 

Brian Pratt is a MBA candidate at George Washington University. He is a published author and former Army Aviator.

Jonas Martinsson is the creator of Feedjournal.com He has won numerous programming awards and is currently a product manager for Mainsoft.

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