Published on March 14, 2014
Partners in improving local health MY NHS 3 March 2014 Sam Harrison Senior Comms & Engagement Manager, NECS
Partners in improving local health Content • What is MY NHS? • History • Current usage • The future – NHS England CSU Field Force work in partnership with CMCSU
Partners in improving local health What is MY NHS? • Product of Membership Engagement Services • Currently used by a range of organisations across the country
Partners in improving local health Historical use in the North East • Commissioning in Teesside • Database of local people interested in health who wanted to get involved • Used widely for ongoing engagement and formal consultations • By health service commissioners
Partners in improving local health What can it do? • A sophisticated engagement tool that integrates a content management system tool • It uses advanced ‘market research techniques’ • Stores people’s names, addresses, how they want to be communicated with, holds records on events attended etc
Partners in improving local health What can it do? • Range of communication methods – SMS – Sends and records emails sent/responded to – Hard copy mailing • Accredited under Data Protection legislation • Code of conduct of the Market Research Society
Partners in improving local health Example area – North Tyneside
Partners in improving local health Example area – age
Partners in improving local health Example area – ethnicity
Partners in improving local health Example area – occupation
Slide 13 • Two year engagement project until September 2015 funded by the CCG – working with Durham Community Action – to recruit and engage people in the Durham area http://www.durhamrcc.org.uk/projects.html/1/
Partners in improving local health
Partners in improving local health How it’s being used now • Commissioning intentions • Call to Action • Currently being used / actively recruited to by 3 CCGs • Agreed roll out to a further 8 clinical commissioning groups in the North East • Proposed campaign starting in spring 2014 for recruitment in Northumberland, Tyne and Wear area
Slide 16 2014/15 CSU ‘Field Force’ programme • Phase 1: offer of set up to other North Region clinical commissioning groups and area teams • Phases 2 & 3: includes working with groups, a range of development work on digital and on-line innovation, reflecting NHSE ‘Transforming Participation’ direction of travel North of England Commissioning Support Cheshire and Merseyside Commissioning Support Unit Working together to deliver better outcomes Working Smarter for Better Health
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