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MX 2011: The MX Outlook

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Information about MX 2011: The MX Outlook
Business & Mgmt

Published on March 22, 2011

Author: brandonschauer

Source: slideshare.net

Description

Multichannel experiences will define the future of UX management. But you're probably not going to be leading the management of these multichannel experiences, unless you move UX from a cost center to an investment center. 

So start today by writing your new job description.
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The MX Outlook,2011

Multichannelexperiences willdefine thefuture of UXmanagement

There’s a coming explosion ofdevices.

There’s a coming explosion ofdevices.

Customer expectations are being set.

Customer expectations are being set.

There’s money it in. New Computing Cycle Characteristics Reduce Usage Friction Via Better Processing Power + Improved User Interface + Smaller Form Factor + Lower Prices + Expanded Services = 10x More Devices Computing Growth Drivers Over Time, 1960-2020E More than Just Phones 1,000,000 Mobile iPad Internet Smartphone 100,000 Kindle Devices/Users (MM in Log Scale) Desktop Tablet 10,000 Internet MP3 Cell phone/ PDA 1000 10B+ Car Electronics PC GPS, ABS, A/V Units??? 100 Mobile 1B+ Units/ Video Minicomputer Users 100MM+ Home 10 Entertainment Units Mainframe Games 10MM+ Units 1 Wireless Home Appliances 1MM+ Units 1960 1970 1980 1990 2000 2010 2020 Note: PC installed base reached 100MM in 1993, cellphone/Internet users reached 1B in 2002/2005 respectively; Source: ITU, Mark Lipacis, Morgan Stanley Research. 49

There’s money it in. New Computing Cycle Characteristics Reduce Usage Friction Via Better Processing Power + Improved User Interface + Smaller Form Factor + Lower Prices + Expanded Services = 10x More Devices Computing Growth Drivers Over Time, 1960-2020E More than Just Phones 1,000,000 Mobile iPad Internet Smartphone 100,000 Kindle Devices/Users (MM in Log Scale) Desktop Tablet 10,000 Internet MP3 Cell phone/ PDA 1000 10B+ Car Electronics PC GPS, ABS, A/V Units??? 100 Mobile 1B+ Units/ Video Minicomputer Users 100MM+ Home 10 Entertainment Units Mainframe Games 10MM+ Units 1 Wireless Home Appliances 1MM+ Units 1960 1970 1980 1990 2000 2010 2020 Note: PC installed base reached 100MM in 1993, cellphone/Internet users reached 1B in 2002/2005 respectively; Source: ITU, Mark Lipacis, Morgan Stanley Research. 49

Multichannelexperiences willdefine thefuture of UXmanagement

But youre probablynot going to beleading themanagement ofthese multichannelexperiences

why you won’t be leading:

why you won’t be leading:You’re notgood with thenumbers

why you won’t be leading:You’re notgood with thenumbersYou haven’tmanaged a bigbudget

why you won’t be leading:You’re notgood with thenumbersYou haven’tmanaged a bigbudgetYou don’t growthe business

why you won’t be leading:You’re notgood with thenumbersYou haven’tmanaged a bigbudgetYou don’t growthe business

why you won’t be leading:You’re notgood with thenumbersYou haven’tmanaged a bigbudgetYou don’t growthe business

SCREW THAT.

why you won’t be leading:You’re notgood with thenumbersYou haven’tmanaged a bigbudgetYou don’t growthe business

You’re notgood with thenumbersYou haven’tmanaged a bigbudgetYou don’t growthe business

perceptionYou’re notgood with thenumbersYou haven’tmanaged a bigbudgetYou don’t growthe business

perception realityYou’re not You drive allgood with the the numbersnumbersYou haven’tmanaged a bigbudgetYou don’t growthe business

perception realityYou’re not You drive allgood with the the numbersnumbersYou haven’t Actually, youmanaged a big dobudgetYou don’t growthe business

perception realityYou’re not You drive allgood with the the numbersnumbersYou haven’t Actually, youmanaged a big dobudgetYou don’t grow But you shouldthe business

Multichannelexperiences willdefine thefuture of UXmanagement

But youre probablynot going to beleading themanagement ofthese multichannelexperiences

Unless you move UXfrom a cost center toan investmentcenter.

So start today bywriting your new jobdescription.

MX Job Description

MX Job Description1. I manage our investments across the customer experience

MX Job Description1. I manage our investments across the customer experience2. I maximize th e business performance o f our current experience

MX Job Description1. I manage our investments across the customer experience2. I maximize th e business performance o f our current experience3. I identify the new experiences that help us grow

MX Job Description1. I manage our investments across the customer experience2. I maximize th e business performance o f our current experience3. I identify the new experiences that help us grow

1. I manage our investments across the customer experienceManage your own (psuedo) P&L.

1. I manage our investments across the customer experienceManage your own (psuedo) P&L.

2. I maxim ize the business performance of our current experienceBuild processes to continuouslymeasure and maximize.

2. I maxim ize the business performance of our current experienceBuild processes to continuouslymeasure and maximize.

3. I identify the new experiences that help us growMake the future

3. I identify the new experiences that help us growMake the future

3. I identify the new experiences that help us growMake the future

3. I identify the new experiences that help us grow Make the futureperformance time

3. I identify the new experiences that help us grow Make the futureperformance time

3. I identify the new experiences that help us grow Make the futureperformance time

3. I identify the new experiences that help us grow Make the futureperformance time

3. I identify the new experiences that help us grow Make the futureperformance time

MX Job Description1. I manage our investments across the customer experience2. I maximize th e business performance o f our current experience3. I identify the new experiences that help us grow

The MX Outlook,2011Get out there andlead.

Get out there andlead.

Get out there andlead.

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