Munier BBN Digital

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Information about Munier BBN Digital

Published on July 21, 2009

Author: Globalbeings

Source: slideshare.net

Description

Find out about our digital approach, our culture, and what makes us different from the agency next door.

Munier BBN Digital

Summary The agency Our process Our work

The agency

Our process

Our work

Munier-BBN, who are we? B2B2C branding and communication specialists Coherence, differentiation and deployment Through communication systems that can be deployed on all media and touch points. Find the right balance between ON and OFF Building performing brands thanks to a multichannel approach. Contribute to growth Market development and extension strategies. Collaborative approach Work closely with strategic marketing departments - at corporate level - to develop brand platforms and communication systems to create consistency and uniqueness.

B2B2C branding and communication specialists

Coherence, differentiation and deployment

Through communication systems that can be deployed on all media and touch points.

Find the right balance between ON and OFF

Building performing brands thanks to a multichannel approach.

Contribute to growth

Market development and extension strategies.

Collaborative approach

Work closely with strategic marketing departments - at corporate level - to develop brand platforms and communication systems to create consistency and uniqueness.

Where do we come from? A webagency meets a consultancy specialized in B2B. In 2008 Munier-BBN acquires a web pure player, Global Beings, with whom it collaborated for several years. Munier BBN Digital supports its key account customers through the entire lifecycle of their digital projects.

A webagency meets a consultancy specialized in B2B.

In 2008 Munier-BBN acquires a web pure player, Global Beings, with whom it collaborated for several years.

Munier BBN Digital supports its key account customers through the entire lifecycle of their digital projects.

Our network Munier BBN Digital 6 employee Munier BBN 30 employee between Paris and Stockholm BBN The Business Branding Network - 26 agencies worldwide - 1500 branding and communication specialists ) )

Munier BBN Digital

6 employee

Our values Strategy Our core business enables us to provide strategic advice to our clients and define the scope of their projects with them, in order to match their objectives. Creativity As a multiplier of efficiency at all project levels. Technological know-how To integrate and understand all web issues and specificities, evaluate the feasibility and deploy the necessary resources to succeed.

Strategy

Our core business enables us to provide strategic advice to our clients and define the scope of their projects with them, in order to match their objectives.

Creativity

As a multiplier of efficiency at all project levels.

Technological know-how

To integrate and understand all web issues and specificities, evaluate the feasibility and deploy the necessary resources to succeed.

Agency structure { Creation & Webdesign Development SEO & Webanalytics Project management Strategy & Consulting

Our services Market research, positioning, strategy Webdesign, animation, RIA, ergonomics Editorial SEO, technical SEO, relational SEO Information architecture, functional storyboard, technical specifications Relational marketing: CRM, games, newsletters, emailing Community: dialog platforms, animation, moderation Content production: advergaming, on line magazines, Web TV 

Market research, positioning, strategy

Webdesign, animation, RIA, ergonomics

Editorial SEO, technical SEO, relational SEO

Information architecture, functional storyboard, technical specifications

Relational marketing: CRM, games, newsletters, emailing

Community: dialog platforms, animation, moderation

Content production: advergaming, on line magazines, Web TV 

Our areas of online work specifically B2B Targeting and segmentation Specifically for niche markets (dayparting, age group, geography, etc.). Market research Alternative versions, competitive intelligence, alerts, dialog platforms. Knowledge sharing Wikis, blogs, CMS, a centralized knowledge but open to all, accessible and always up to date. The service dimension of your value proposition Online tools as an added value for products or services

Targeting and segmentation

Specifically for niche markets (dayparting, age group, geography, etc.).

Market research

Alternative versions, competitive intelligence, alerts, dialog platforms.

Knowledge sharing

Wikis, blogs, CMS, a centralized knowledge but open to all, accessible and always up to date.

The service dimension of your value proposition

Online tools as an added value for products or services

Our network of specialised partners

Summary The agency Our process Our work

The agency

Our process

Our work

Digital ecosystem life cycle Exist Visibility, accessibility, SEO Share Content, tools, services Listen Statistics, monitoring, benchmarking Renew Analysis, audit, strategy Unify Community, CRM, partnerships 1 2 3 4 5

Our functionnal role within web projets Facilitate cross functional dialog among all departments involved in the project Munier BBN Digital Management Information Technology Marketing

Our method Audit / Benchmark Strategic scenario Déploiement Positioning Value proposition Competition Best practices Opportunities Threats Market Website Ecosystem Web analytics Benchmark E-reputation Visibility Coherence Vitality User experience Personas Web 2.0 tools SEO Media planning Social networking PPC Emailing Content Services Ergonomics Design User test Site map Functional storyboard Content production Development Launch

Mapping of webmarketing tools

Awards… TOP COM d’Or Section Stratégie de Communication Corporate B2B Campagne Bovilis IBR Marker Client Intervet Trophées Fragonnard Publicité Vétérinaire Prix du Jury Campagne Equilis Prequenza Client Intervet 2007 2008 TOP COM d’Or Section Publicité B2B Campagne Frog power Client Caceis 2007 TOP COM d’Or Section Publicité B2B Campagne Yin et Yang Client Puratos 2005 2006 TOP COM d’Or Section Stratégie de Communication Corporate B2B Campagne Seduction recipe Client PatisFrance-Puratos

Summary The agency Our process Our work

The agency

Our process

Our work

Our work B2C TV channel launch Webdesign, Flash, Video

Our work B2C GPS navigation launch RIA Video optimisation

Our work B2B Car leasing E-commerce Information architecture Webdesign

Our work B2B Animal health Advergaming Conception Storyboard Webdesign

Our work B2B High resistance steel Web TV Storyboard Emailing Banners Social media

Our work B2C Loft design Information architecture Webdesign Flash RIA

Our work B2C TV, vidéo, hi-fi promotion RIA Interactive video

Our work B2B Product launch website Information architecture Webdesign RIA

Our work

Our work B2B European corporate website Information architecture Webdesign Development

Thank you

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