MTL + ECOMMERCE Meetup - referral marketing by ViralNinjas

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Information about MTL + ECOMMERCE Meetup - referral marketing by ViralNinjas
Business & Mgmt

Published on February 18, 2014

Author: VirginieVN



Presentation done at MTL + ECOMMERCE Meetup #12 on how to Lower Acquisition Costs and Increases Online Registrations for Ecommerce Businesses.

We talked about referral program, how to make it successful and shared some best practices.

+ + How to Lower Acquisition Costs and Increases Online Registrations for Ecommerce Businesses MTL + ECOMMERCE #12 – Feb 18th, 2014 Virginie de Malavois – Director of Sales VIRAL NINJAS CONFIDENTIAL

Do you know what powered the success of these sites? SEO. SEM. Affiliate. Social. Viral. Success Powered by ? VIRAL NINJAS CONFIDENTIAL +

Our mission To help ecommerce businesses to gain new customers by leveraging existing ones. VIRALNINJASCONFIDENTIAL +

Facts. • • • • Launched in 2011 Headquarter in Montreal and office in San Francisco 20 employees + 10 planned 20 Ecommerce, Daily deals and Flash Sales clients VIRALNINJASCONFIDENTIAL +

Be in touch with all potential customers • Acquire new customers by rewarding existing customers • Your customers are your best ambassadors • Get rewarded on every dollar invested VIRALNINJASCONFIDENTIAL +

How does a referral program look like? VIRALNINJASCONFIDENTIAL +

Access Email Address Books. VIRAL NINJAS CONFIDENTIAL +

Invite Friends & Family. VIRAL NINJAS CONFIDENTIAL +

While Minimizing User Friction. Search bar Gender segmentation VIRAL NINJAS CONFIDENTIAL +

Maximizing Deliverability. Already a member Invitation already pending Invitation selected VIRAL NINJAS CONFIDENTIAL +

And Incentivizing Along The Way. VIRAL NINJAS CONFIDENTIAL +

How to make your referral campaign successful? 1. Have a relevant offer 2. Identify the viral loop 3. Minimize user friction 4. Incentivize along the way 5. Monitor & Optimize the viral loop VIRALNINJASCONFIDENTIAL +

Best practices • Create a compelling offer Eg: get $10 for every referral and your friend gets up to $5 on his next purchase • Promote the program effectively On every single page of your site including confirmation page • Make it easy to share Give the user the control to choose how to share • Personalize the experience Eg: take $15 off your purchase • Monitor & Optimize Eg: A/B test messaging and incentive • Test & Learn VIRALNINJASCONFIDENTIAL +

And it works! • 20 to 50% new customers • 5 to 25% conversion rate • ~20 shares / advocate • 7.5% click rate VIRALNINJASCONFIDENTIAL +

If you want to see more great referral programs… VIRAL NINJAS CONFIDENTIAL +

Q&A Virginie de Malavois Director of Sales Mail: Ph: 514-677-6965

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