Published on February 18, 2014
+ + How to Lower Acquisition Costs and Increases Online Registrations for Ecommerce Businesses MTL + ECOMMERCE #12 – Feb 18th, 2014 Virginie de Malavois – Director of Sales VIRAL NINJAS CONFIDENTIAL
Do you know what powered the success of these sites? SEO. SEM. Affiliate. Social. Viral. Success Powered by ? VIRAL NINJAS CONFIDENTIAL +
Our mission To help ecommerce businesses to gain new customers by leveraging existing ones. VIRALNINJASCONFIDENTIAL +
Facts. • • • • Launched in 2011 Headquarter in Montreal and office in San Francisco 20 employees + 10 planned 20 Ecommerce, Daily deals and Flash Sales clients VIRALNINJASCONFIDENTIAL +
Be in touch with all potential customers • Acquire new customers by rewarding existing customers • Your customers are your best ambassadors • Get rewarded on every dollar invested VIRALNINJASCONFIDENTIAL +
How does a referral program look like? VIRALNINJASCONFIDENTIAL +
Access Email Address Books. VIRAL NINJAS CONFIDENTIAL +
Invite Friends & Family. VIRAL NINJAS CONFIDENTIAL +
While Minimizing User Friction. Search bar Gender segmentation VIRAL NINJAS CONFIDENTIAL +
Maximizing Deliverability. Already a member Invitation already pending Invitation selected VIRAL NINJAS CONFIDENTIAL +
And Incentivizing Along The Way. VIRAL NINJAS CONFIDENTIAL +
How to make your referral campaign successful? 1. Have a relevant offer 2. Identify the viral loop 3. Minimize user friction 4. Incentivize along the way 5. Monitor & Optimize the viral loop VIRALNINJASCONFIDENTIAL +
Best practices • Create a compelling offer Eg: get $10 for every referral and your friend gets up to $5 on his next purchase • Promote the program effectively On every single page of your site including confirmation page • Make it easy to share Give the user the control to choose how to share • Personalize the experience Eg: take $15 off your purchase • Monitor & Optimize Eg: A/B test messaging and incentive • Test & Learn VIRALNINJASCONFIDENTIAL +
And it works! • 20 to 50% new customers • 5 to 25% conversion rate • ~20 shares / advocate • 7.5% click rate VIRALNINJASCONFIDENTIAL +
If you want to see more great referral programs… VIRAL NINJAS CONFIDENTIAL +
Q&A Virginie de Malavois Director of Sales Mail: email@example.com Ph: 514-677-6965
Canvas Prints at Affordable Prices make you smile.Visit http://www.shopcanvasprint...
30 Días en Bici en Gijón organiza un recorrido por los comercios históricos de la ...
Con el fin de conocer mejor el rol que juega internet en el proceso de compra en E...
With three established projects across the country and seven more in the pipeline,...
Retailing is not a rocket science, neither it's walk-in-the-park. In this presenta...
Marketing; Design; More Topics. Search; Home; Documents; Charles ecommerce meetup; Download. of 12 ... Ecommerce Meetup. Download Charles ecommerce meetup ...
Download Ecommerce Affiliate Marketing & Referral Programs By Shopify. Transcript ...
... MTL Gas detectors Power supply Nominal 6V supplies Barrier MTL758+ plus MTL761ac Loops 1 Main features For high ... Marketing; Design; More Topics.