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Motive for Digital Ad Fraud Investigated by Augustine Fou

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Information about Motive for Digital Ad Fraud Investigated by Augustine Fou
Marketing

Published on February 21, 2014

Author: augustinefou

Source: slideshare.net

Description

Bad guys have both the opportunity and motive for large scale digital ad fraud, especially as the industry and big advertisers continue to let it happen. It will take a coordinated effort among various stakeholders to put a dent in this global plague.
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