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Morpheus Lab

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Information about Morpheus Lab

Published on March 7, 2014

Author: TeamPramkaew

Source: slideshare.net

Description

Market entry strategy for new product - Lucid dreaming
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HAVE YOU EVER WONDERED?

FROM THIS

EVOLUTION

TO THIS…

BUT SOMETHING REMAIN UNCHANGED

SLEEP

WE SPEND 1/3 OF OUR LIVES SLEEPING *According to research done by National Sleep Foundation

WHAT HAVE YOU SPENT FOR YOUR SLEEP?

REVOLUTION

WHAT DO YOU HATE ABOUT SLEEPING?

Beep! Beep! Beep! Beep! Beep! Beep! Beep! Beep! Beep! Beep! Beep! Beep! Beep! Beep! Beep! Beep! WAKING UP!

WHY?

ELEVATE BAND

WHAT ARE YOUR DREAMS?

WHAT HAPPENED TO THOSE UNFULFILLED DREAMS?

I NEED TO GET GOOD GRADES!!

ALL YOU NEED IS LOVE

TOO BUSY CLIMBING THE CORPORATE LADDER

WHAT WOULD YOU DO IF YOU ARE NOT AFRAID?

ARE YOU SATISFIED?

Your heart is BEATING but are you really LIVING?

ELEVATE MASK

SMARTPHONE IS THE WAY AHEAD

Portable Lightweight Durable Trendy Stylish

Elevate band $ 129 Elevate mask $ 89 Elevate $ 179

SNAPSHOT • What is our products? • Marketing Objective • Marketing strategy • Integrated marketing communication • Implementation strategy • Financial analysis

MARKETING OBJECTIVES 1. Breakeven in 2nd year 2. Annual sale growth of 10% 3. Sell 1,000,000 units in 5 years

WHY WE CHOOSE USA?

HOFSTEDE’S DIMENSIONS OF CULTURE OF UNITED STATES

DO YOU KNOW? US IS ONE OF THE MOST STRESSED OUT WESTERN COUNTRY 1 IN 10 US CITIZENS SUFFER FROM DEPRESSION. Source:http://www.bloomberg.com/visual-data/best-and-worst/most-stressed-out-countries

WHO ARE OUR TARGET MARKET?

YOUNG COSMOPOLITAN IN USA

A PERFECT FIT Familiar with the prevailing fashion, style and technology at a particular time Higher Disposable Income. Most likely to be Innovators and Early Adopters of Electronic Gadgets

Influential Urban Welleducated Creative Globalized Trendsetter Curious Knowledge seeker

YoCos 25 million (8% of the total US population) • 35% have a post graduate degree (vs. 8% of the total general population) • 61% Professional / Managerial (vs. 23% of the general population) • Median HHI $98,000 (vs. $52,000 for the general population)

LEADER IN DIGITAL LIFESTYLE Owners of: • Laptop • Digital camera • Mp3 player • PDA They do everything online o Strong social presence o Blogging o Making phone call o streaming video

HEAVY MEDIA CONSUMPTION

CULTURAL ENTHUSIAST 65% of all YoCos participated in cultural activities last year (vs. 35% of the general population) 16 million

46% attended live music 11.5 million 36% visited museums 9 million 33% attended theatre 8.25 million 9% attended live dance performances 2.25 million

OUR GOAL USA population 319 million Target market (8%) 25 million 4% market share 1 million

PRICING STRATEGY

Pre-order (80% of actual price) Year 1-5 Elevate combo $143.2 $179 Elevate mask $71.2 $89 Elevate band $103.2 $129 EARLY BIRD SPECIAL 20% OFF

DISTRIBUTION CHANNELS

Morpheus Lab Inc.

LOGISTIC AND SUPPLY CHAIN

WHY UPS? Our 4 PL Logistics Partner Handle inbound logistics from China Duties & Custom Clearance Store goods across warehouses Inventory Control Package and Transport Management Reverse Logistics

WHY? Largest Electronic Retailers in USA. 34% Market Share in Consumer Electronics 1,000 stores spread across USA Strong Inbound and Reverse Logistics.

WHY? #1 E-Tailer in the World Serves 137 Million Customers a week Secure payment processing with the latest Amazon fraud protection

E-bay loyal users: $39 Amazon loyal users: $189

MARKETING CHANNELS

Brand ambassador PR Advertising Internet marketing CSR Integrated marketing communications Celebrity endorsement Events

PRESS CONFERENCE AT CES

ADVERTISING

PRINTS ADVERTISEMENT IN MAGAZINES

ADVERTISE THE PRODUCT ON X-BOX LIVE & PLAYSTATION NETWORK

ROBOCOP ASPIRE TO BE LIKE ME? USE ELEVATE

ONLINE MARKETING

WEBSITE www.Ishanagg.wix.com/morph

7. BLOGGER REVIEWS

SOCIAL MEDIA FRENZY

ULTRA MUSIC FESTIVAL

ELEVATE Song: elevate Artist: David Guetta ME HIGHER

WORKING WITH VARIOUS HEALTH ORGANIZATIONS AND HOSPITALS Helping patients who suffered from: • Depression • Nightmare • Abuse BOOST IMAGE & CREDIBILITY

YOU ARE OUR BRAND AMBASSADOR

IMPLEMENTATION STRATEGIES Pre-launched Product launched Post-launched

FINANCIAL ANALYSIS

5 - YEARS SALE FORECAST Year % of adopters Sale forecast 1 16.4% 163,797 2 18.0% 180,177 3 19.8% 198,195 4 21.8% 218,014 5 24% 239,816 100.0% 1,000,000

$27,778,016.00 179,518 units BREAKEVEN POINT

2 YRS PAYBAC K PERIOD

172.01% ROI

Marketing budget for 1st year Advertising 360,000 Internet marketing  Google Ads 30,000  Facebook Ads 20,000 Print Media  Newspapers Ads 40,500  Magazines Ads 150,000 Direct Marketing Events (CES, Other Press Conferences and Trade Shows) Celebrity Endorsement 300,000 500,000 CSR 100,000 Promotion and Loyalty Program 100,000 Total 1,600,000

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