50 %
50 %
Information about MOOGA - i SEARCH

Published on September 22, 2008

Author: ikensolutions


Slide 1: Intelligent Search Slide 2: Overview Most incumbent internet search companies such as Google, Yahoo, MSN and new start-ups in the mobile search arena are placing significant emphasis on search functionality in the mobile space. They are all competing heavily to emulate internet search functionality on the mobile. There is no question that this focus will strengthen the value proposition to the end user; however it does not address a number of fundamental issues that the mobile handset and the mobile environment in general present. Strategically it still maintains the mobile operator as a pipe and makes search the gateway for all activities made by the consumers. Last but least, there are fundamental differences between searches on the Internet versus the mobile phone; mobile content is structured content and does not work in a similar fashion to the highly unstructured and dynamic nature of the World Wide Web. Mobile content is not as text based as the market seems to think. For the foreseeable future, mobile content will be based on images, music, videos, mobile TV, mobile games and infotainment services. Slide 3: Our view Search is reactive not proactive; while mobile content purchases can also be classified as impulse purchases. Without addressing consumer tastes and the lack of options available to the end user; advanced search functionality will only allow users to find items from an already limited content offering faster. Giving an end user an exact search result related to a key word or words provided is not comprehensive enough, there has to be a ranking system to identify what the best search result for that query is. Many search engines on mobile also require the end user to specify not only what item they are looking for but also the content type. This process in itself is time consuming and does not better the experience for the end user. Mooga's Ranking Algorithm uses a "wisdom of crowd" approach to add relevance/ranking to search results. The power of collective intelligence of all subscribers is used to determine what the top search results for a particular query should be. Slide 4: Users view Mobile consumers want answers directly and quickly and don't have the time or the inclination to go through thousands of "relevant" results. This ranking algorithm continuously evolves based on the collective wisdom of all users and their historical aggregated interactions with Mooga.If an end user uses a generic search term like cricket, the Mooga Ranking Algorithm determines the most relevant content for cricket irrespective of content types. These results are influenced not only by popularity but several other factors. Mooga iSearch has acknowledged the limitations the mobile medium creates and has been developed to maximize the use of the space available. All items searched for are in context for the end user. The result is a rapid, relevant search process and increased user satisfaction. This in turn ensures increased retention and a higher number of downloads. It also allows for a significantly higher number of related and relevant items to be placed within reach as a result of a search query. Slide 5: Mooga Ranking Algorithm is part of the system DNA The Mooga platform intrinsically uses the same ranking algorithm as search; be it serving the best Britney Spears content or to show the best Movies or Music to a new user. This ranking algorithm continuously evolves by learning from the collective wisdom of all users and also based on their aggregate interactions with Mooga. Mooga iSearch provides valid results and relevant recommendations regardless of content type. Slide 6: Iken Solutions IKen Solutions, is a software product company specialized in intelligent business systems backed by hybrid Artificial Intelligence techniques, expert system, case-based reasoning, neural networks and genetic algorithms. Iken Solutions is an IIT Bombay research spin-off. Our Vision is to make every software product and solution intelligence-enabled and add intelligence in every business process. Our Focus is to provide highly relevant and extremely personalized end user experiences for the digital world ( Web & Mobile) Our unique core technology helps to automate human expertise as well as derive intelligence from available and past data. Iken solutions awards: Winner TIE CANAAN entrepreneur challenge 2008. Iken has been awarded with a direct entry into the Microsoft Startup Accelerator Program 2008 Silver award for “Best Technology Innovation” at the Mobile Content Awards 2008 in London. Slide 7: Thank you! Antonio Peña General Manager Americas

Add a comment

Related presentations

Related pages

Search results | MEGA

Enterprise Risk Management (37) Apply Enterprise Risk Management filter ; Internal Audit (31) Apply Internal Audit filter ; Operational Risk Management (19 ...
Read more

Search for MEGA Files - Search Engine - YouTube

Mega Search Engine - MegaFiles: Here is a simple video on how to search for files and to find the downloads you ...
Read more


MEGA provides free cloud storage with convenient and powerful always-on privacy. Claim your free 50GB now!
Read more

Mega Search. Un nuovo modo di cercare film in streaming

Mega Search è un programma molto semplice, utile e veloce, che permette di ottenere tramite internet i link ai tuoi film preferiti. Basta inserire il nome ...
Read more

Mega Search - Android Apps on Google Play

Mega Search is a optimized Search Engine tool which allows you to enter your search query once and have the results from 3 search engines of ...
Read more


Search . Search. MEGA International - Managing Enterprise Complexity. ... Find out why MEGA is a leader in the Wave! Download the report . ANALYST RECOGNITION.
Read more - MegaSearch, the premier cd covers search

In Deutschland, rangiert auf Platz 18.124, mit geschätzten < 300 Besuchern im Monat. Klicken Sie hier um mehr Informationen zu dieser ...
Read more

MEGA v1 - Android Apps on Google Play

MEGA is a secure cloud storage service that gives you 50GB for free. ... Search, store, download, view, share, rename or delete your files.
Read more

Mega (Onlinedienst) – Wikipedia

MEGA (Rekursives Akronym für Mega Encrypted Global Access) ist ein 2013 gegründeter Filehosting-Dienst. Hochgeladene Dateien können mit anderen Benutzer ...
Read more

MegaSearch Suchmaschinen - Nicht Suchen, Finden!

Suchen mit einem Klick ... Das Ziel von MegaSearch ist es, Ihnen die Suchen von Informationen im Internet einfacher zu machen. Deshalb finden Sie hier eine ...
Read more