Montavo advertiser spendometer ratio gauge

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Information about Montavo advertiser spendometer ratio gauge
Technology

Published on March 4, 2014

Author: Montavo

Source: slideshare.net

Description

Montavo is deploying an advanced marketing & advertising technology solution. The Montavo ad platform offers advertisers the unique opportunity to review a “ad spend to gross profit” ratio gauge (the Ad Spendometer) which generates and displays a ROI report of their brick-&-mortar stores (not just their on-line store) sales revenue & profits specifically attributed & correlated to their advertising costs (no other ad network has this capability). This means advertisers know in real-time for every dollar they spend in advertising on the Montavo ad platform, how many dollars came back including brick-&-mortar store sales revenue & profits specifically related to their ad spend.

Montavo, Inc. 4957 Lakemont Blvd. SE Suite # 239 Bellevue, WA 98006 ® www.Montavo.com Montavo@Montavo.com +1-425-747-5500 WHAT’S YOUR AD SPEND RATIO? For every dollar spent in advertising on the Montavo Ad Network or any ad/TV network where you find the “Ad Spendometer” trademark logo, how many dollars in sales revenue and profit are you receiving back from purchases in BRICK-&-MORTAR STORE locations? 6 Red = Losing Money!!! Always $1.00 or Less Yellow = Caution! Below Advertiser $ Target Ratio Advertiser controls this by setting their own $ amount Target Ratio where the Yellow Zone transitions to the Green Zone Green = Successful Advertising Campaign Above Advertiser $ amount Target Ratio Global Brands to Small Businesses, Works for Manufacturers & Retailers 7 REAL-TIME PERFORMANCE READOUT 8 9 Ad Spendometer™ $ 5 4 3 2 1 0 Ratio Gauge $1 Ad Cost to Gross Profit

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