Montana Meth Presentation

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Information about Montana Meth Presentation
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Published on December 27, 2007

Author: Javier

Source: authorstream.com

What is the Montana Meth Project:  What is the Montana Meth Project The Montana Meth Project goal is to significantly reduce the prevalence of first-time methamphetamine use in Montana. We are focused solely upon prevention. To achieve this goal, we are active in three areas: 1) Public Service Messaging 2) Public Policy 3) Community Action Montana Meth Project Strategy:  Montana Meth Project Strategy The Montana Meth Project employs a three-pronged strategy to achieve a significant reduction in methamphetamine abuse statewide. Sustain a large scale public service advertising and internet marketing campaign targeted at Montana’s most Meth vulnerable group - youth ages 12-17. Ongoing communication campaign to raise the levels of community awareness of critical nature of the Meth problem in Montana. Mobilize community groups across the state in Meth education and prevention efforts. The Meth Problem in Montana:  The Meth Problem in Montana It shocks most Montanans to learn the scope of the Meth problem. The truth is Meth abuse has reached epidemic levels in Montana. Perhaps the most frightening thing about Meth for Montana is that children in less-populated areas seem particularly attracted to it. The facts are unsettling: Montana ranks in the top quartile of states for methamphetamine abuse—ranking 11th out of 50 in methamphetamine admissions. 65% of Montana youth report that methamphetamine is readily available and easy to get. 33% of Montana youth report that they have been offered Meth within the past year. 21% of Montana youth have close friends who use methamphetamine 85% of Montana female prison inmates are Meth addicted Perhaps most disturbingly, 24% of Montana youth see little or no risk in trying Meth. Slide5:  Montana Meth Use & Attitude Survey Teens 12 to 17 Young Adults 18 to 24 Parents of Teens (12 to 19) Adults 25 and Older without Teens August 2005 Research Objectives:  Greater Understanding Insights as Foundations for Messages More Effective Messages Research Objectives Survey to track attitudes and behaviors related to Methamphetamine in Montana Teens (12-17) Young Adults (18-24) Understand what Montana’s think and feel about Methamphetamine Parents of Teens (12-19) Adults 25+ without Teens Possible Vulnerabilities:  Possible Vulnerabilities Do teens and young adults see any benefit or reason to use methamphetamine? How harmful or dangerous do teens and young adults believe there is in trying methamphetamine? What are teens and young adults perceptions about the social acceptability of methamphetamine use? Slide8:  Perceived Benefits of Methamphetamine Reasons for Using Methamphetamine:  Meth Helps You Lose Weight 40% 1. Listed below are possible reasons for using methamphetamine. Whether or not you or someone you know use meth, we would like your ideas. Please indicate how much you agree or disagree with the following reasons why people may use meth. Reasons for Using Methamphetamine } % Strongly Disagree Somewhat Disagree Neither Agree Nor Disagree Somewhat Agree Strongly Agree 21 19 20 17 22 20 20 20 20 37 37 37 3 2 5 0 10 20 30 40 50 60 70 80 90 100 12-17 year old 18-24 year old 12-24 year old Reasons for Using Methamphetamine:  Meth Makes You Feel Euphoric/Very Happy 39% Reasons for Using Methamphetamine } % Strongly Disagree Somewhat Disagree Neither Agree Nor Disagree Somewhat Agree Strongly Agree Reasons for Using Methamphetamine:  Meth Gives You Energy 35% Reasons for Using Methamphetamine } % Strongly Disagree Somewhat Disagree Neither Agree Nor Disagree Somewhat Agree Strongly Agree Reasons for Using Methamphetamine:  Meth Helps You Escape From Your Problems 31% Reasons for Using Methamphetamine } Strongly Disagree Somewhat Disagree Neither Agree Nor Disagree Somewhat Agree Strongly Agree % Ease of Getting Various Drugs:  Ease of Getting Various Drugs Very Easy Somewhat Easy Somewhat Difficult Very Difficult Marijuana Not Sure Methamphetamine Cocaine Heroin 5. How difficult or easy do you think it would be for you to get each of the following types of drugs? Do you think it would be VERY DIFFICULT, SOMEWHAT DIFFICULT, SOMEWHAT EASY, or VERY EASY? Exposure Through Friends Use/Offers:  Exposure Through Friends Use/Offers Have Friends Who Use Methamphetamine Friends Use Methamphetamine Don’t Have Friends Who Use Methamphetamine Not Sure Have Been Offered Methamphetamine Offered Methamphetamine Have Not Been Offered 6. Do you have any close friends who use methamphetamine? 7. Has anyone ever offered you or tried to get you to use methamphetamine? Frequency of Talking About Methamphetamine:  % Never Once Frequency of Talking About Methamphetamine Two or Three Times Four or More Times 8. In the past year, how often have your parents talked to you about methamphetamine? 10. In the past year, how often have you talked to your teen about methamphetamine? Trial of Methamphetamine:  Never Tried Methamphetamine Trial of Methamphetamine % Have Ever Tried Methamphetamine 14. In your lifetime, have you ever tried methamphetamine? 13. In your lifetime, have you ever tried methamphetamine? n = 329 n = 392 n = 721 Risks In Using Drugs:  % REGULAR USE Methamphetamine Risks In Using Drugs % Great Risk Moderate Risk Slight Risk No Risk TRIAL Survey Summary:  Survey Summary Teens and Young Adults highly vulnerable to methamphetamine use Benefits of use: lose weight, be happy, have energy, escape from problems 66% report Meth is READILY AVAILABLE 33% offered Meth in past year 24% see no risk in product trial Slide19:  “Not Even Once” Campaign Launching the Campaign:  Launching the Campaign The campaign was launched Sept 1, 2005 we became the largest advertiser in the state of Montana by delivering through the remainder of 2005 alone: 18,000 minutes of TV advertising 18,000 minutes of radio advertising 50 billboards across the state 20 high school newspapers Major daily newspapers We reach 90% of our target audience – youth ages 12-17 – three times per week with targeted, clear, compelling product messages about Meth. This is saturation-level marketing. We plan to sustain this level of communication for some years. Print Ads:  Print Ads Print Ads:  Print Ads Print Ads:  Print Ads Print Ads:  Print Ads Slide25:  “Not Even Once” Radio & TV Power of the Internet:  Power of the Internet Our research tells us that 78% of Montana youth are most likely to use the Internet as their source of information about Meth. In response, we’ve created two Web sites. www.montanameth.org The definitive resource on Meth for Montana parents, educators and community leaders. Community Resources. How to recognize the signs of Meth use. How to get involved. Community Action. Facts about Meth use and health hazards. www.notevenonce.com The go-to resource on Meth for Montana teens. Immediate access to all the facts and figures. Meth health consequences. Where to get help. Community Resources. Questions and answers. Personal Stories. How to help your friend in trouble. Slide27:  www.notevenonce.com Slide28:  www.montanameth.org Help the Meth Project:  Help the Meth Project There are three very important ways that you can get involved with the Montana Meth Project and make a difference in the fight against methamphetamine in your community. Donate now to the Montana Meth Project Campaign Join to become a member of the Montana Meth Project Volunteer for the Montana Meth Project Donate Your tax- deductible donation will help the Meth Project: $1000 will buy a full page print ad for the Meth Project $100 will buy a 30 second network TV ad $50 will buy a 30 second ad on Cable TV $25 will buy a 30 second radio ad Donate online at: www.montanameth.org and click on the donate button To donate by phone call: 1- 888-366-6384 Toll Free. To donate by mail send your check or money order to: Montana Community Foundation – Meth Project 101 North Last Chance Gulch, Suite 211, Helena, MT 59601. Make your check payable to: Montana Community Foundation - Meth Project

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