Published on February 4, 2014
Maximize your Job Response Attract the Right Talent and Reduce Drop-Off
About the Presenter: Amy Hughes Director, Professional Services, Monster Amy has over 14 years of experience working with clients in developing successful online recruitment campaigns. Since joining Monster in 1997, she has held various responsibilities, giving her a thorough understanding of the recruitment industry. As Director in Monster’s Client Adoption team, Amy and her team maximize client ROI by evaluating, documenting, and making recommendations to improve online recruitment practices. Her areas of expertise include employment branding, social media recruiting, recruitment media, job posting best practices, and career site best practices. 2
A Complex Online World
Smart Practices = Improvement In this Webinar: Step One: Improve your Job Posting Step Two: Simplify the Apply Process Step Three: Stay Competitive 4
Step One: Improve the Job Posting Optimize the Job Title: Keep your job title searchable > Use common, industry standard job titles Be specific > Include required skills and/or certifications Avoid using questions in the title > Makes your job less trustworthy Avoid gimmicky terms or punctuation! > Avoid abbreviations > Spell out acronyms 5
Job Title Examples Software Engineer Be SPECIFIC Senior Software Engineer- Java/J2EE Sales Representative Explain job type Entry Level Sales Representative Sr. Clms Mgr Use standard spelling and grammar Senior Claims Manager
Research the Job Title Use Monster resources > Search Monster: What titles are competitors using? Word clouds > Wordle.net, Worditout.com Ask recent hires > What criteria did they use to search? > What was their previous title? Ask hiring managers for input Power Resume Search > More accurately matches job skills and candidates
Create a Compelling Job Description Establish an authentic employment brand > Clarify your culture, work environment, mission, goals and vision Create a clear employment value proposition > What do we offer that is truly unique? > How does the role showcase unique skills, interests and abilities? > How does the role contribute to the company’s vision? Think like the applicant: > Why does this job exist? > How am I a good fit? > How does this role differ from my current position?
Make your Job Description a Standout Use visuals for interest > Call out the company mission statement Highlight key information: > “About the company” > Company benefits
Job Description Template The Job Summary > The opening paragraph should spark interest > Include a clear overview • What’s in it for the job seeker? > Include popular keywords Key Responsibilities > Clarify the job’s daily tasks > Specify qualifications • Years of experience/career level and/or education requirements > Include “must have” skills from “nice to haves” > Use second person voice • (“You are a dynamic project manager…”) > Create a dynamic picture of the job 10Dow
Download the Complete Webinar Visit the Monster Resource Center: http://hiring.monster.com/hr/hr-bestpractices/small-business/archivedwebinars/monster-job-posting-responsewebinar.aspx
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