Published on February 17, 2014
a magical marketing machine diji•touch was born when a 46” LCD touch screen met a not-so-ordinary vending machine 3
meet diji•touch diji is the perfect marketing storm of consumer engagement at the point of consumption digital OOH point of purchase interactive 4
diji•touch in action a 5
the channel 6
vending is just the beginning attention-grabbing industrial design mesmerizing HD motion graphics interactive touchscreen, kinect motion sensors, and NFC reader 3D views of packaging, ingredients, and nutrition facts 7
we didn’t put diji just anywhere we approached machine placement strategically, identifying 3 prime location types hospital universities transit high traffic high repeat visit frequency high dwell time 8
the opportunity 9
diji shows off a 10
more engagement with your brand no other marketing channel invites more interaction at point of purchase 11
branding from “hey, you” to “thank you” 12
advanced interaction cadbury brought the kinect camera and gamified sampling together 13
the diji•touch network understands marketing challenges and offers never-before-seen solutions sales 22% who spent time in area of diji machine made a purchase perception 60% believe the presence of diji improves their perception of a venue ad lift *Source: Nielsen DIJI TOUCH RESEARCH FINDINGS, Beta Test Boston Market **Source: diji-touch proprietary research, Beta Test Boston Market 3X sales increase when ad running for specific product** 14
innovation with accountability diji•touch offers analytics that traditional digital out-of-home doesn’t key metric dooh diji touch demographics impression delivery user interactions Endemic Advertising general purchase impact promotional results brand perception/ favorability direct sales impact competitor sales payment reference 15
the future 16
an unstoppable engine here’s a glimpse of the next evolution of diji•touch marketing and technology sampling / couponing winter 2014 global expansion spring 2015 summer 2015 mobile loyalty social gaming 2016 17
powerful partnerships top tier partners will fuel the network’s continued growth and success 18
Mike Miller Marketing Director – Foodservice/Vending E: firstname.lastname@example.org P: (973) 503-2389 thank you 19
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See what makes diji-touch® so revolutionary. ... Discover the Future of Vending. ... diji-touch © 2016 Mondelez International ...
Presented by Michael Miller, Director of Marketing Foodservice at Mondelez International. diji•touch was born when a 46” LCD touch screen met a not-so ...
... for its diji-touch interactive vending machines. ... Director of Marketing Foodservice at Mondelez. “BroadSign software was selected as the best fit ...
Mondelez Chooses BroadSign Content Platform For ... platform for its Diji-Touch interactive vending machines. ... Mondelez. The Diji-Touch ...
Digital signage powers next-gen vending machines ... The diji-touch interactive vending machines from Mondelez International Inc ... Mondelez International ...
1. February, 2014. 2. 2. 3. a magical marketing machine diji•touch was born when a 46” LCD touch screen met a not-so-ordinary vending machine3
Diji-Touch - It's the future of vending. ... Interview with Paul Schindelar from Mondelez International ... The future of vending machines ...
Mondelez International, Vendors Exchange International To ... diji-touch® is an interactive vending machine ... Both diji-touch® machines and the ...
Diji-Touch -- Looks like a vending machine. ... The interactive transcript could not be loaded. ... Vending Machines That Interact and Talk ...