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Mondelez diji-touch Interactive Vending Machines

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Information about Mondelez diji-touch Interactive Vending Machines
Technology

Published on February 17, 2014

Author: BroadSign

Source: slideshare.net

Description

Presented by Michael Miller, Director of Marketing Foodservice at Mondelez International.

diji•touch was born when a 46” LCD touch screen met a not-so-ordinary vending machine and the interactive vending machines are situated in hospitals, universities and transit locations - all experiencing high traffic, high repeat visit frequency and high dwell time.

diji•touch interactive vending machines are powered by BroadSign digital signage software.
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February, 2014

2

a magical marketing machine diji•touch was born when a 46” LCD touch screen met a not-so-ordinary vending machine 3

meet diji•touch diji is the perfect marketing storm of consumer engagement at the point of consumption digital OOH point of purchase interactive 4

diji•touch in action a 5

the channel 6

vending is just the beginning attention-grabbing industrial design mesmerizing HD motion graphics interactive touchscreen, kinect motion sensors, and NFC reader 3D views of packaging, ingredients, and nutrition facts 7

we didn’t put diji just anywhere we approached machine placement strategically, identifying 3 prime location types hospital universities transit high traffic high repeat visit frequency high dwell time 8

the opportunity 9

diji shows off a 10

more engagement with your brand no other marketing channel invites more interaction at point of purchase 11

branding from “hey, you” to “thank you” 12

advanced interaction cadbury brought the kinect camera and gamified sampling together 13

the diji•touch network understands marketing challenges and offers never-before-seen solutions sales 22% who spent time in area of diji machine made a purchase perception 60% believe the presence of diji improves their perception of a venue ad lift *Source: Nielsen DIJI TOUCH RESEARCH FINDINGS, Beta Test Boston Market **Source: diji-touch proprietary research, Beta Test Boston Market 3X sales increase when ad running for specific product** 14

innovation with accountability diji•touch offers analytics that traditional digital out-of-home doesn’t key metric dooh diji touch demographics impression delivery user interactions Endemic Advertising general purchase impact promotional results brand perception/ favorability direct sales impact competitor sales payment reference 15

the future 16

an unstoppable engine here’s a glimpse of the next evolution of diji•touch marketing and technology sampling / couponing winter 2014 global expansion spring 2015 summer 2015 mobile loyalty social gaming 2016 17

powerful partnerships top tier partners will fuel the network’s continued growth and success 18

Mike Miller Marketing Director – Foodservice/Vending E: mamiller@mdlz.com P: (973) 503-2389 thank you 19

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