Moleskine Asia - Custom Editions 2014

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Information about Moleskine Asia - Custom Editions 2014
Marketing

Published on March 13, 2014

Author: MLSKN

Source: slideshare.net

Description

Moleskine offers the possibility to customize its products developing customized
projects that can turn in a unique toll for corporate communication and for
corporate gifting activities.

Moleskine Custom Editions Customized projects for corporate gifting and communication activities

Table of contents Moleskine brand overview Custom Editions introduction Classic Notebooks range Customization options Contact details

3 Moleskine Brand overview Moleskine®: a living legend Moleskine is the heir of the legendary notebook used for the past two centuries by artists and thinkers, from Vincent Van Gogh to Pablo Picasso, from Ernest Hemingway to Bruce Chatwin. In 1986, the original manufacturer, a family in Tours (France), closed down forever and the notebooks were no longer available. In 1998, a small Milanese publisher brought the legendary notebook back to life, and Moleskine company was founded. In 2013, Moleskine became a global public company listed in Milan stock exchange, with branches in New York, Hong Kong and Shanghai. Its products are distributed in 90 countries through selected retailers, monobrand shops, on-line platforms. Today, Moleskine products are widely awarded as the must-have lifestyle accessory for the creative and professional classes due to the contemporary classic design and the high quality standards. Moleskine is FSC certified, having all its raw paper materials made from certified well-managed forests.

4 Moleskine Custom Editions Moleskine offers the possibility to customize its products developing customized projects that can turn in a unique toll for corporate communication and for corporate gifting activities. Hundreds of worldwide top companies already chose Moleskine as partner for corporate gifting and communications activities.

5 The Classic Notebook is a reliable travel companion, perfect for writing thoughts and notes. It has a cardboard bound cover with rounded corners, acid free ivory paper, bookmark, elastic closure and an expandable inner pocket that contains the Moleskine history. Classic Notebooks Hard cover notebooks Available colours Black Yellow Pink Purple Green White Red Soft cover notebooks Only available in black colour Available sizes Pocket (9x14cm) Large (13x21cm) X-large (19x25 cm) Available sizes XS (6.5x10.5 cm) Pocket (9x14cm) Large (13x21cm)

6 Notebooks – Other styles Portfolio The Moleskine Portfolio is a multi-pocketed folder for your receipts, cards and larger papers. With a hard cover, rounded corners and elastic closure, and 6 expandable pockets. Available colours: green, purple, pink, black Available size: XS 6.5x10.5cm, Pocket 9x14cm, Large 13x21cm (black only) Reporter Notebooks Inspired by the journalistic tradition, the Reporter notebook has a cover that flips open at the top, characteristic of reporter-style notebooks. The expandable accordion pocket inside the back cover is oriented vertically and the last 24 sheets are detachable. Available colours: hard black, soft black Available sizes: pocket 9x14cm, large 13x21cm Professional Notebooks A must-have for demanding professionals. Moleskine combines features of a planner and notebook to create the perfect Professional Notebook. The main layout has areas for your agenda, in-depth notes, and action points, to help you keep track of all the details. Available colours: black, pink, yellow, green, purple Available sizes: large 13x21cm, Xlarge 19x25cm (black cover only)

7 Customize the notebooks with your logo and communications: Customization options for Notebooks 1. Front Cover Add your logo or special design on the front cover of the notebook. Available techniques: Debossing (Hot Foil Stamping): your logo can be impressed on the cover in different colours (glossy black, glossy red, silver, gold, varnish, others) Silk screen printing: your logo or design can be printed using your corporate pantone colour. This technique is suggested in case of complex logo or designs

8 2. End-pages Additional communications such as company contacts, company mission, QR codes, special messages, can be added on the notebook front or back end pages. Available technique is silk screen printing, allowing to print in any pantone colour. 3. Paper band The iconic paper sleeve that wraps every Moleskine notebook can be custom printed with colourful designs to make a stunning impression to your audience. Customization options for Notebooks

9 4. Inserts The perfect way to convey additional messages such as company history or pictures. Postcards or booklets can be added to the notebook or inserted in the expandable back pocket. 5. Special packaging Special packaging solutions are available in order to give an additional premium feature to the notebooks. Packaging is customizable with your logo trough debossing technique. Additional inserts and special packaging

10 Tailor made projects Include exclusive features in a unique tailor made Moleskine notebook: Select any of the existent Moleskine cover colour UV Spot printing on cover Customized colours for elastic and bookmark Full colour offset printed end pages Your company story and contents printed in full colour as introduction pages Design and contents for tailor made projects should be developed in accordance with Moleskine design guidelines.

11 Moleskine SpA Milano – Italy Moleskine America Inc New York – U.S.A. Moleskine Asia Ltd Hong Kong S.A.R. Moleskine Shanghai Co., Ltd Shanghai – People Republic of China www.moleskine.com Contacts Moleskine asia ltd suite 3202a, 32/fl, the centrium 60 wyndham street central, hong kong office (852) 3975 2400 custom.asia@moleskine.com Daniele Ronchi Key account manager Custom editions department

12 1H12 Thank you

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