Modern typeface

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Information about Modern typeface

Published on March 9, 2014

Author: ujjwalroy14

Source: slideshare.net

Description

font families and characteristics of modern typeface

Modern Typeface

What is Modern typeface ? In typographic design, modern identifies to the typefaces of late eighteenth and nineteenth centuries with flat, unbracketed serifs with extreme contrasts between their thick and thin strokes.

History of Modern typeface 1783 The first Modern typeface which is also called “Didone“ is attributed to Frenchman Firmin Didot. 1784 Giambattista Bodoni created “Bodoni“ taking influence from Romains du roi and Baskerville type. 1806 Giambattista Bodoni exhibited 14 of his books at the Exhibition of National Industry in Paris, where he was awarded gold medals.

Bodoni’s Manuale Tipografico (1818) It contains 142 roman typefaces and their corresponding italics. The second volume includes numerous ornaments, Arabic, Greek, Russian, and Tibetan types. http://www.rarebookroom.org

What makes a Modern typeface Modern? • Strong contrast between thick and thin strokes. • Vertical axis. • Mechanical appearance constructed rather than drawn. • Fine, unbracketed, serifs. Examples of typefaces: Didot, Bauer Bodoni, Modern no. 20, Fenice, Filosofia.

Abrupt serifs High contrast didone Horizontal stress Vertical axis Characteristics of Modern / Didone typefaces Small aperture

Caslon Old style Baskerville Transitional Didot Modern Typeface Typeface Typeface

Didot designed by Firmin Didot in 1783 Foundry: Hoefler & Frere Jones // Release year: (1784-1811) 1991 // Classification: Didone serif ABCDEFGHIJKLMNOP Q R ST UVW XY Z abcdefghijklmnopqrst uvwxyz 0123456789

Scalloped terminal Retor Very high contrast, vertical stress Teardrop terminal leg extends laterally from stem past width of bowl, turns up slightly at end Large eye, moderate aperture

Large dot, placed far from body quais Heavy ball terminal Moderate x-height, long extender Large bowl extends beyond upper stroke Long thin serif without brackets Upper stroke much shorter than lower stroke

Teardrop terminal Long ear with small ball terminal Sfg Very large lower bowl

10 pts Typography is the art of the letterform, the visual communication of type, and how it reveals meaning—through the design of letters and words, whose purpose is to express idea(s). 12 pts Typography is the art of the letterform, the visual communication of type, and how it reveals meaning—through the design of letters and words, whose purpose is to express idea(s). 14 pts Typography is the art of the letterform, the visual communication of type, and how it reveals meaning— through the design of letters and words, whose purpose is to express idea(s). 18 pts Typography is the art of the letterform, the visual communication of type, and how it reveals meaning—through the design of letters and words, whose purpose is to express idea(s).

Bauer Bodoni designed by (Giambattista Bodoni) Henrich Josh Foundry: Bauer Type foundry, Naufville, Bitstream // Release year: (1790)1926 // Classification: Didone serif ABCDEFGHIJKLMNOPQRS TUVWXYZ abcdefghijklmnopqrstuvwx yz 0123456789

Ball terminals varies in “g” and “a” Regola Full round bowls on “a” and “g” leg extends laterally from stem past width of bowl, turns up slightly at end Large eye, moderate aperture Very thin serif without bracket

Some thin strokes have serifs with slight bracketing Dot placed very high above body Stivo Abrupt change from thick to thin stroke

10 pts Typography is the art of the letterform, the visual communication of type, and how it reveals meaning—through the design of letters and words, whose purpose is to express idea(s). 12 pts Typography is the art of the letterform, the visual communication of type, and how it reveals meaning—through the design of letters and words, whose purpose is to express idea(s). 14 pts Typography is the art of the letterform, the visual communication of type, and how it reveals meaning—through the design of letters and words, whose purpose is to express idea(s). 18 pts Typography is the art of the letterform, the visual communication of type, and how it reveals meaning— through the design of letters and words, whose purpose is to express idea(s).

Modern no. 20 designed by Edouard Benguiat Release year: Mid-1900 // Classification: Didone serif ABCDEFGHIJKLMNOPQ RSTUVWXYZ abcdefghijklmnopqrstuvw xyz 0123456789

changes in ear Regolati SQf2 Less aperture leg turns up at end

10 pts Typography is the art of the letterform, the visual communication of type, and how it reveals meaning—through the design of letters and words, whose purpose is to express idea(s). 12 pts Typography is the art of the letterform, the visual communication of type, and how it reveals meaning—through the design of letters and words, whose purpose is to express idea(s). 14 pts Typography is the art of the letterform, the visual communication of type, and how it reveals meaning—through the design of letters and words, whose purpose is to express idea(s). 18 pts Typography is the art of the letterform, the visual communication of type, and how it reveals meaning—through the design of letters and words, whose purpose is to express idea(s).

Fenice designed by Aldo Novarese Foundry: Bauer Type foundry, Naufville, Bitstream // Release year: 1977-80 // Classification: Didone serif ABCDEFGHIJKLMNOPQR STUVWXYZ abcdefghijklmnopqrstu vwxyz 0123456789

Straight Ear Changes in finial Regolativo Change in serif less aperture

10 pts Typography is the art of the letterform, the visual communication of type, and how it reveals meaning—through the design of letters and words, whose purpose is to express idea(s). 12 pts Typography is the art of the letterform, the visual communication of type, and how it reveals meaning—through the design of letters and words, whose purpose is to express idea(s). 14 pts Typography is the art of the letterform, the visual communication of type, and how it reveals meaning—through the design of letters and words, whose purpose is to express idea(s). 18 pts Typography is the art of the letterform, the visual communication of type, and how it reveals meaning—through the design of letters and words, whose purpose is to express idea(s).

Filosofia designed by Zuzana Licko Foundry: Emigre // Release year: 1996 // Classification: Didone serif ABCDEFGHIJKLMNOPQRSTU VWXYZ abcdefghijklmnopqrstuvwx yz 0123456789

Moderate sized eye and aperture Ball terminals rather than serif Reclassifying O20 Prominent tail Large bowl extends beyond the instroke Heavy ball terminal in “c”, “a”, ‘“y” Long unbracketed serifs of moderate height and soft rounded ends Large lower bowl with relatively low stroke contrast No stroke contrast

10 pts Typography is the art of the letterform, the visual communication of type, and how it reveals meaning—through the design of letters and words, whose purpose is to express idea(s). 12 pts Typography is the art of the letterform, the visual communication of type, and how it reveals meaning—through the design of letters and words, whose purpose is to express idea(s). 14 pts Typography is the art of the letterform, the visual communication of type, and how it reveals meaning—through the design of letters and words, whose purpose is to express idea(s). 18 pts Typography is the art of the letterform, the visual communication of type, and how it reveals meaning—through the design of letters and words, whose purpose is to express idea(s).

http://www.sitepoint.com

http://www.sitepoint.com

http://www.sitepoint.com

References Modern Typography- an essay in critical history by Robin Kinross The Elements of Typographic Style, page 130 The Typographic Revolution—Porchez Typofonderie Stop Stealing Sheep & Find Out How Type Works, page 83 Exploring Typography by Tora Rabinowitz http://typedia.com http://www.thinkingwithtype.com

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