Modern Marketing in Digital Media

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Information about Modern Marketing in Digital Media
Technology

Published on March 27, 2014

Author: oraclemedia

Source: slideshare.net

Description

Did you know the Oracle Cloud enables modern marketing in digital media? Learn more about social content discovery, turning free to paid users, marketing and service automation.

Creating the Digital Media Enterprise #1 Digital transformation creates hyper-competitive B2C markets Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners. Modern Marketing in Digital Media INDUSTRY TRENDS #Video On Demand Enable digital success by creating compelling customer experiences How to react when digital pennies replace analog dollars? PROCESS CHALLENGES New user habits and digital competitors change old value chains Adopt from the digital natives BEST PRACTICE Happy Customers? Service Cloud ✔ Customer Experience Solutions for the Media & Entertainment Industry HOW CAN ORACLE SUPPORT? Jump-start in the Cloud •  Smart content discovery? •  Followers to customers? •  Free to paid content? •  Service automation? ? #eBooks #SocialTV #Paywalls #Apps Scale to the Enterprise Innovate & Grow Enterprise-wide Follower-base? Social Cloud ✔ B2C Targeting? Sales Cloud ✔ Digital Body Language? Marketing Cloud ✔ Media Intelligence? Big Data ✔ Contact: Oracle.com/goto/media Twitter: @Oracle_Media

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