advertisement

Modern Marketing at the Convergence of Marketing & Technology

100 %
0 %
advertisement
Information about Modern Marketing at the Convergence of Marketing & Technology
Marketing

Published on March 10, 2014

Author: mayurgupta1977

Source: slideshare.net

Description

Modern Marketing at the Convergence of Marketing & Technology
advertisement

Modern Marketing @ C O N V E R G E N C E of Marketing & Technology By Mayur Gupta @inspiremartech

Our world today  My Daughter  Online Shopper  Age 3 Years  Montessori School  Favorite Gadget – iPhone  Favorite Mobile App - Gilt

@courtesy Scott Brinker; chiefmartec.com

We don’t believe in digital marketing. We believe in building brands in a digital world Clive Sirkin, CMO of Kimberly Clark

And this world is exploding with disruption

@courtesy www.vml.com

“You miss 100% of shots you don’t take” -Wayne Gretzky

@courtesy www.vml.com

New way to diagnose human body using smart phone

Analog vs Digital? No More

“Sun Dial” QR Code – Redefine Experience

Unprecedented scale of change. @courtesy Scott Brinker; chiefmartec.com 15

Unprecedented speed of change. 16 @courtesy Scott Brinker; chiefmartec.com

Technology is DISRUPTING

The C O N S U M E R is right at the center of it all

MODERN CONSUMER The it all CONSUMER is right at the center of

O M N I T PR E S E N

O M N I T PR E S E N O M N I L C H A N N E

O M N I T PR E S E N O M N I L C H A N N E O M N I T P O T E N N

A NEW M A R K E T I N G inspiring C O N S U M E R S driving B U S I N E S S transformed by T E C H N O L O G Y

Trend # 1 T R A D I T I O N A L TO D I G I T A L @courtesy Scott Brinker; chiefmartec.com “Meta-Trends of Modern Marketing”

Trend # 2 M E D I A S I L O S TO O M N I C H A N N EL @courtesy Scott Brinker; chiefmartec.com “Meta-Trends of Modern Marketing”

Trend # 3 P U S H TO P U L L @courtesy Scott Brinker; chiefmartec.com “Meta-Trends of Modern Marketing”

Trend # 4 C O M M U N I C A T I O N TO E X P E R I E N C ES @courtesy Scott Brinker; chiefmartec.com “Meta-Trends of Modern Marketing”

Trend # 5 R I G I D TO A G I L E @courtesy Scott Brinker; chiefmartec.com “Meta-Trends of Modern Marketing”

But is it all W O R K I N G?

#1 technology management is deciding which changes are adopted technology changes exponentially ? ? organizations change logarithmically @courtesy Scott Brinker; chiefmartec.com

#2

#3 Organizational silos & fragmented operating model

Coupons & Loyalty Finance Technology Sales Marketing eCommerce Media Mobile

“The problem is that too many companies are essentially showing their organizational chart to consumers” — Bob Lord & Ray Velez, Razorfish

Well great, now how do we fix it?

drive C ONVERGENCE

#1 Convergence in data & technology ecosystem wiring = data + API + cloud technology consolidation connected experiences marketing operating system

#2 Convergence in skills – The Marketing Technologist ? technology creative media strategy marketing finance

#3 Organizational Convergence Marketing Technology

#3 Organizational Convergence Marketing Technology

#3 Organizational Convergence Sales Strategy Marketing Technology Media Finance

#3 Organizational Convergence Sales Strategy Marketing Technology Media Finance this is where the consumer touches the brand

Summarizing the need to C O N V E R G E 1. Converge DATA & TECHNOLOGY 2. Converge SKILLS 3. Converge ORGANIZATIONAL SILOS

Thank You Mayur Gupta Global Head, Marketing Technology @ Kimberly Clark Reach me at: B: www.inspiremartech.com T: @inspiremartech Lin: inspiremartech

Add a comment

Related presentations

Brands are more invested today than ever before on curating and distributing paid,...

Marketers need to be creating and publishing original content across many differen...

As content marketing continues to increase in popularity in every industry, more m...

Il Direct Email Marketing (DEM) è una tipologia di marketing diretto che usa la po...

This presentation contains all 120 rules from Part 1 of the 2nd edition of "Email ...

Olá, somos o Paulo Bernardes e o Pedro Silvestre, temos uma ambição em comum de me...

Related pages

Convergence of marketing and technology interview - Chief ...

Convergence of marketing and technology ... 5 meta-trends of modern marketing; Is marketing technology ... It’s how that marketing technology ...
Read more

A NEW BRAND OF MARKETING: The 7 Meta-Trends of Modern ...

... marketing. Technology now ... at the convergence of marketing and technology ... of technology, the modern the face of marketing. ...
Read more

Allison Watson: Marketing demo at Microsoft Convergence 2015

In the "Modern marketing" session at Microsoft Convergence 2015, Allison Watson did a demo of ways that she integrates marketing technology into ...
Read more

Technological convergence - Wikipedia, the free encyclopedia

... although the term properly applies only from the point in marketing history when ... features into modern ... Convergence Technologies and ...
Read more

Modern marketing with Chris Capossela & Allison Watson ...

... Modern marketing with Chris Capossela ... Modern marketing with Chris Capossela & Allison Watson: Convergence 2015 ... Science & Technology;
Read more

The Convergence of Television and the Internet | Marketing ...

Marketing Technology Technology and Marketing Advice from New Media Marketing Experts
Read more

The convergence of media, marketing and technology | 2014 ...

Convergence marketing. ... The convergence of media, marketing and ... marketing and technology have blurred as brands mix them together to ...
Read more

New frontiers in digital marketing: the convergence of ...

... [...] New frontiers in digital marketing: the convergence of technology, business and brands [...] Trending Content. The week in content marketing;
Read more

The New Marketing in an Era of Convergence - inspiremartech

The New Marketing in an ... This is true whether it is sales & marketing or marketing & technology or marketing ... The 5 Cs of Modern Marketing in an ...
Read more