ModCloth: Fashioning a Customer-First Digital Strategy
Information about ModCloth: Fashioning a Customer-First Digital Strategy
Published on March 10, 2014
ModCloth's customer base is highly engaged, which means the bar for delivering a great online experience is equally high. The online retailer rises to the challenge by turning customer insights into innovative website features and relevant content that keeps its fan base coming back for more.
This customer story will tell you how ModCloth:
-responds to customers' viewing and purchasing histories to connect them with the right products and messaging
-supports its leading-edge social marketing efforts with cross-channel message consistency
-pairs big data insights with powerful testing capabilities to keep the website fresh and relevant
This content is part of #MonetateMerchMadness.
For more information on #MonetateMerchMadness, and to vote on our most helpful piece of merchandising content, visit http://monetate.com/2014/03/monetatemerchmadness.
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ModCloth: Fashioning a Customer-First Digital Strategy ...
ModCloth's customer base is highly engaged, which means the bar for delivering a great online experience is equally high. The online retailer rises to the ...
ModCloth Adopts a Customer-First Digital Strategy
View this Modcloth customer story from Monetate. ... Home » Improve Customer Experience » ModCloth Adopts a Customer-First Digital Strategy