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Mobilizing The Retail Shopping Experience

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Information about Mobilizing The Retail Shopping Experience
Marketing

Published on March 13, 2014

Author: maxymiser

Source: slideshare.net

Description

The retail shopping experience has evolved
drastically from the days when shoppers walked into
brick-and-mortar stores to view and touch products
before making purchases. With the introduction of
new technologies and the rapid adoption of mobile
devices worldwide, relevance and convenience have
emerged as key factors in shaping how and where
consumers make their retail purchases. Regardless of what actions consumers are taking
while visiting mobile-optimized retail sites, failure
to meet these consumer expectations can have
detrimental effects on how customers feel about a
brand, how much money they are willing to spend
and their willingness to return, or worse yet, go to
a competitor’s mobile site that is easier to use and
gives them more personalized, relevant content
and offers.
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