Published on March 17, 2009
Mobilizing Generation 2.0 Presented to gtownsm4sg March 17, 2009
Ben Rigby, Mobilizing Generation 2.0
Gen 2.0 Really Surveys the Tools Ladies Toolkit by plindberg http://www.flickr.com/photos/plindberg/164864822/
Chapter 1: Why Blog? • Thought leadership • Share experiences and value w/ community • SEO • Provide capture point for marketing initiatives • Influence the media • Crisis PR • And much, much more
Chapter 2: Social Networks • The marketplace of ideas • New influentials cross pollinate • Groundswell movements • Search engines reward (especially bookmarking sites) • Customer conversations • Event promotion • Real experiences discussed
Twestival Benefited charity: water
Chapter 3: Videos & Photo Sites • Act as blogs • With social networking capabilities • YouTube and Flickr are just the start • Warning: Amateurism doesn’t equal viral video! • Respect the medium
National Geographic: Global Warming 101
Really Winning Online: The Generous Web Image: Mongolia, One Laptop Per Child http://www.flickr.com/photos/olpc/2606363417/
Chapter 4: The Future is Mobile • Global – Japan laughs at the iPhone! • Text messaging • Internet access – Netbook craze • Warning: US infrastructure is prohibitive, causing fractured markets • The Handset Conundrum: iPhone proves the model BUT only owns 1% global marketshare • Google Android, other developments may make things easier
Chapter 5&6: Wikis, Maps • Wikis require a lot of original content to get folks interested • Map mashups and hyper local use are a natural way to convey data
What Rigby Misses • Influencer relations • Community engagement a la forums, groups, etc. • Bookmarking and hashtags • What else?
Service-Oriented Conversation Pyramid Spectators Joiners Collectors Critics Creator
Mobilizing Generation 2.0: A Practical Guide to Using Web2.0 Technologies to Recruit, Organize and Engage Youth: Amazon.de: Ben Rigby, Rock the Vote ...
Mobilizing Generation 2.0 is a practical and immediately useful guide for nonprofits, political campaigns, organizers, and individuals who want to better ...
Mobilizing Generation 2.0 Presented by: Ben Rigby Tuesday, March 24, 2009 1:00 – 2:30 p.m. Eastern Noon – 1:30 p.m. Central 11:00 a.m. – 12:30 p.m ...
Mobilizing Generation 2.0: A Practical Guide to Using Web 2.0: Technologies to Recruit, Organize and Engage Youth
Mobilizing Generation 2.0: An Interview with Ben Rigby | MIT Center for Civic Media
Find helpful customer reviews and review ratings for Mobilizing Generation 2.0: A Practical Guide to Using Web 2.0: Technologies to Recruit, Organize and ...
Use new media to attract and mobilize young people!Explore and examine the gamut of new media and the ways in which itcan be used to recruit, organize, and ...
Mobilizing generation 2.0: A practical guide to using Web 2.0 technologies to recruit, organize, and engage youth on ResearchGate, the professional network ...
Great interview! It is a false debate, they technology and cultural practices are intertwined as Ben points out. In practice, where nonprofits are ...
Ben Rigby of Mobile Voter, and the folks from Rock the Vote have just written a new book, Mobilizing Generation 2.0: A Practical Guide to Using Web 2.0 ...