Mobilizing Generation 2.0

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Information about Mobilizing Generation 2.0
Business & Mgmt

Published on March 17, 2009

Author: geoliv

Source: slideshare.net

Description

A discussion of Ben Rigby's Mobilizing Generation 2.0

Mobilizing Generation 2.0 Presented to gtownsm4sg March 17, 2009

Ben Rigby, Mobilizing Generation 2.0

Gen 2.0 Really Surveys the Tools Ladies Toolkit by plindberg http://www.flickr.com/photos/plindberg/164864822/

Chapter 1: Why Blog? • Thought leadership • Share experiences and value w/ community • SEO • Provide capture point for marketing initiatives • Influence the media • Crisis PR • And much, much more

Chapter 2: Social Networks • The marketplace of ideas • New influentials cross pollinate • Groundswell movements • Search engines reward (especially bookmarking sites) • Customer conversations • Event promotion • Real experiences discussed

Twestival Benefited charity: water

Chapter 3: Videos & Photo Sites • Act as blogs • With social networking capabilities • YouTube and Flickr are just the start • Warning: Amateurism doesn’t equal viral video! • Respect the medium

National Geographic: Global Warming 101

Really Winning Online: The Generous Web Image: Mongolia, One Laptop Per Child http://www.flickr.com/photos/olpc/2606363417/

Chapter 4: The Future is Mobile • Global – Japan laughs at the iPhone! • Text messaging • Internet access – Netbook craze • Warning: US infrastructure is prohibitive, causing fractured markets • The Handset Conundrum: iPhone proves the model BUT only owns 1% global marketshare • Google Android, other developments may make things easier

Chapter 5&6: Wikis, Maps • Wikis require a lot of original content to get folks interested • Map mashups and hyper local use are a natural way to convey data

What Rigby Misses • Influencer relations • Community engagement a la forums, groups, etc. • Bookmarking and hashtags • What else?

Service-Oriented Conversation Pyramid Spectators Joiners Collectors Critics Creator

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