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Mobile World Congress 2014 Somo Insights

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Information about Mobile World Congress 2014 Somo Insights
Business & Mgmt

Published on March 4, 2014

Author: SomoGlobal

Source: slideshare.net

Description

Somo Chief Strategy Officer Ross Sleight delivered a wrap up presentation at Mobile World Congress 2014 outlining the key trends discussed at the event:
1) Next 1,000,000,000
2) Connected everything
3) Enterprise awakens
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MWC insights 27th February 2014 Ross Sleight Chief Strategy Officer Somo Copyright & Confidential

Creative & Custom Development Performance & Brand Marketing 180 Mobile specialists 6 global offices Strategy & Innovation Enterprise Technology Platforms Advertising Tools & Technology Who are Somo? Somo Copyright & Confidential

Phenomenal mobile growth unevenly distributed Somo Copyright & Confidential

Source: eMarketer 2013 Brands will follow eyeballs Somo Copyright & Confidential

CONNECTED CUSTOMERS ARE NOW THE NORM Mobile brightens the commute PCs dominate working hours Tablets popular at night Tablet Mobile Desktop 12am – 7am 7am – 10am Always on. Location aware. Staccato usage 10am – 5pm 5pm – 8pm Lean forward. Focused engaged 8pm – 12am Lean back. High Consumption and engagement Connected consumers are the norm Somo Copyright & Confidential

…as is fragmentation Somo Copyright & Confidential

Global Users % of global users accessing through mobile FACEBOOK 1.2bn 77% TWITTER 232m 75% YOUTUBE 1bn 40% 340m 100% 70m 75% 150m 100% Social Network LINE PINTEREST INSTAGRAM MAU MAU MAU Registered Users Registered Users MAU Everything is mobile – especially social Somo Copyright & Confidential

Scale of MWC Somo Copyright & Confidential

The next 1,000,000,000 Somo Copyright & Confidential

Samsung Galaxy S5 Somo Copyright & Confidential

Nokia X – Android in Windows clothing Somo Copyright & Confidential

Firefox OS Somo Copyright & Confidential

$25 Somo Copyright & Confidential

Internet.org Somo Copyright & Confidential

Somo Copyright & Confidential

Connected everything (Mobile-powered) Somo Copyright & Confidential

85% Smartphone users dual screen whilst watching TV 1 1 in 5 US smartphone owners have scanned a QR code2 1/3 of consumers are driven to tweet on their mobile due to OOH3 84% of Smartphones used in stores 4 Source: 1 Business insider Feb13, 2 eMarketer Jan 13, 3 Poster scope May 13, 4 Google Shopper Marketing Council May 2013 Mobile connects digital to physical world Somo Copyright & Confidential

Connected Toothbrushes? Somo Copyright & Confidential

Connected Fridges? Somo Copyright & Confidential

Every stand had a car on it at MWC Somo Copyright & Confidential

Telemetrics Navigation Entertainment Somo Copyright & Confidential

Ford Sync with Spotify Somo Copyright & Confidential

Aviva Drive insurance App Somo Copyright & Confidential

Galaxy Gear Fit Somo Copyright & Confidential

Galaxy Gear 2 Somo Copyright & Confidential

Qualcomm Toq watch Somo Copyright & Confidential

Mirama smart glass concept Somo Copyright & Confidential

Smart Locks Somo Copyright & Confidential

Hive connected Heating Somo Copyright & Confidential

Security Heating/Lighting Entertainment Somo Copyright & Confidential

BLE / Beacons (connected retail) Somo Copyright & Confidential

Enterprise awakens Somo Copyright & Confidential

Airwatch MWC Somo Copyright & Confidential

Mobile + cloud + big data Somo Copyright & Confidential

Productivity Logistics Communication Training Somo Copyright & Confidential

Next 1,000,000,000 Connected everything Enterprise awakens Key Trends Somo Copyright & Confidential

MAKING SENSE OF MOBILE GET IN TOUCH. www.somoglobal.com LONDON Epworth House 25 City Road EC1Y 1AA SAN FRANCISCO 180 Sansome Street San Francisco, CA 94104 LOS ANGELES 1530 7th St, Suite 100 Santa Monica, CA 90401 NEW YORK 175 Varick Street New York, NY 10014 SINGAPORE 50 Raffles Place, Level 30 Singapore Land Tower Singapore 048623 BERLIN Friedelstrasse 27 D-12047 Berlin +44 (0)20 3397 3550 +1 (415) 230 2756 +1 (310) 752 7656 +1 (347) 709 7666 +65 66323551 +49 176 709 84780 @somoglobal hello@somoglobal.com Somo Copyright & Confidential Somo Copyright & Confidential

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