Mobile Ticketing Workshop 2009

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Information about Mobile Ticketing Workshop 2009
Technology

Published on October 8, 2009

Author: masabi

Source: slideshare.net

Description

GIacomo Biggiero's talk to Denmark's Mobile Ticketing Workshop in Aarhus, September 2009.

Mobile Ticketing GiacomoBiggiero

Technology Warning! Just because you can do something with mobile technology - Does not mean that customers will want to use it Does not mean that corporations will promote it

Customer Adoption Normal people will only try to use new technology to do a regular daily activity… …if the old way of doingit is painful enough to make them try something new. At that moment: offer them a better way.

Corporate Adoption Make a clear business case first Must make more money Reduce Costs or Increase Sales Must pay for itself in the first year Capital is not easy to raise right now! $$$

Agenda

Agenda Who Are Masabi? Why rail ticketing? How does it work? What do we believe is important in Mobile? How do we develop the apps?

Who Are Masabi?

About Masabi 20 currencies 4 alphabets 2 Factor Authentication Secure messaging UK Rail Ticket Standard

20 currencies

4 alphabets

2 Factor Authentication

Secure messaging

UK Rail Ticket Standard

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