Published on January 23, 2009
Mobile Software Global Trends Mobile Software Forum December 16, 2008, St. Petersburg Gian Luca Cioletti 1 © 2008 Nokia
Mobile Software Global Trends •What is changing in the markets •Business models •Distribution channels •Summary 2 © 2008 Nokia
Forum Nokia Business Development Team EMEA Gian-Luca Jure Jarkko Patrick Kirill Rahim Benjamin Cioletti Roszczewski Sustersic Tolvi Dalez Zelenski Zaknoun Leader, Location Based Enterprise and Multimedia CIS MEA Personal Services and Near Business Mobility Productivity and Business Field Utilities Development Communication UK and Ireland, Alps and Adriatic, Finbaltics, French speaking Russian speaking Middle East and Scandic, Poland, Italy, Turkey South East Germany, territories, Spain, territories Africa Czech Republic, Europe Netherlands Portugal Slovakia +358503423554 +358504869523 +358408037360 +358503891632 +358504801487 +358407009694 +358504823831 3 © 2008 Nokia
Our Vision Forum Nokia the preferred partner for mobile developers communities 4 © 2008 Nokia
Forum Nokia’s Roles •Technical support, providing developers with tools and technical information •Create business opportunities for mobile developers 5 © 2008 Nokia
Big Opportunity number 1 Navigation Messaging Gaming Music Communities Digital imaging Video & TV The world in 2010: EUR 100 billion* revenue for core markets * Nokia and external analysts´ estimates 6 © 2008 Nokia
Big Opportunity number 2 CRM DCC Other Application E-mail ECM Web conference & Team collaboration ERP SCM PPM Office Suite The world in 2010: EUR 90 billion* * Nokia and external analysts´ estimates 7 © 2008 Nokia
Current and Future Use of Mobile Services, Worldwide (Gartner Q4, 07) 8 © 2008 Nokia
D! client on Nokia phones, some facts… •Downloads, global markets • Europe, China, MEA, SEAP, India •Downloads, EMEA markets • Russia, UK, Saudi Arabia, Egypt, UAE, Iran, Ukraine, Italy 9 © 2008 Nokia
How important are mobile applications to the purchase of a handset? • 86% of panelists said the possibility to install applications to mobile devices is important. • Almost half of panelists installed add- on applications during the study. Source Smartphone 360 study 2007 10 © 2008 Nokia
120 100 Other Navigation and Maps Minutes / Day / User 80 Multimedia/Gaming Browsing 60 PIM Messaging 40 Voice 20 * At least twice per week during the panel period Source: Nokia Smartphone 360 0 Low Mid High Great potential for non-voice services on Nokia devices 11 © 2008 Nokia
Why does mobile and Nokia matter to developers? •More than 3 billion mobile phones worldwide - one for every two people on the globe •Expected to jump to 4 billion by 2010 - roughly triple the number of personal computers •Approximately 4% of mobile phone users are actively downloading mobile applications. •Symbian OS device owners are much more likely to be downloaders. In certain EMEA countries, 23% of them are active downloaders. •Over 900 million Nokia handsets are in use around the world •More than 150 million S60 smartphones shipped 12 © 2008 Nokia
Operator’s ARPU global trends are downward, but……. • Data service usage is rapidly increasing worldwide, principally driven by mobile internet • Data revenues amount now almost 20% of total revenues globally • As growth slows down in mature markets, global operators expand to Emerging markets for future growth and service differentiation, mobile VAS market is booming in emerging markets • Rising the interest to replicate Emerging markets’ business models based on low costs and low tariffs also in more mature markets • Carriers are dominant distributors of content and applications in their domestic markets
Flat rate data pricing stabilizing in most markets Operator Country GB/Jan GB/Jul Australia Telstra 1 1 Austria A1 3 3 Bulgaria M-Tel 1,5 1,5 Croatia Vipnet 1 1 France Orange 1 1 France SFR 1 1 Germany O2 5 5 Germany T-Mobile 5 5 Hong Kong1010 1 1 Italy TIM 1 0,5 Italy Vodafone 10 15 ∞ Kuwait Zain Lithuania Omnitel 1 1 ∞∞ Malaysia Maxis Netherlands T-Mobile ∞ 1 Portugal Vodafone 1 1 ∞∞ Singapore M1 South Africa Vodacom 3 3 Switzerland Swisscom 1,5 1,5 U.K. H3G 1 1 ∞5 USA AT&T 60 € 0€ 40 € 20 € Jan 07 July 08 14 © 2008 Nokia
Business models & distribution channels Licensing ng isi rt Subscription ve d A rs The application store boom…. to ra pe O Content Providers Retailers 15 © 2008 Nokia
LAUNCHED TURKCELL PORTAL PROVIDING FORUM NOKIA MOBILE APPLICATIONS TO ABOUT 35 MILLIONS TURKCELL SUBSCRIBERS Forum Nokia Business Development Team EMEA was consulting Turkcell in setting up their application market place. On the portal it has been deployed already more then 100 mobile applications from Forum Nokia developers and more are in the pipeline waiting for the deployment. From the following link: http://www.uygulamapazari.com/Store Front/Index.aspx?lang=2 you will find the application portal in English
TELENOR GROUP AND FORUM NOKIA JOIN FORCES Forum Nokia Business Development Team EMEA reached an important agreement with Telenor Group. Forum Nokia will start promoting applications and services to Playground, the application portal for Telenor Group. Playground portal is used by operators belonging to the Telenor Group to select and deploy new applications and services in the markets. You will find more information from the following link: http://playground.telenor.com/node/887, and the article regarding the agreement at the following link: http://playground.telenor.com/node/899
Summary The ways people use their phone are changed The mobile is still the preferred device Mobile applications can offer new dimensions and more value The business will be big enough for all the ecosystem
Thank you 19 © 2008 Nokia
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