Mobile Search Battle

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Information about Mobile Search Battle

Published on December 15, 2008

Author: Suzzicks

Source: slideshare.net

Mobile Search Battle Where to Spend Your Time & Money (ahhem….Death by Data) SES Chicago ‘08 By: Cindy Krum Director of New Media Strategy Blue Moon Works, Inc.

 

 

 

 

 

Between 3 and 7% of Traffic to Traditional Sites is from Mobile Devices

Types of Mobile Search On-Deck Search Off-Deck Search Mobile Search Applications Alternative Query Input Search

On-Deck Search

Off-Deck Search

Mobile Search Applications

Alternative Query Input Search

On-Deck Search

On-Deck Search: Top Searches Frequently Used for Downloadable Content (Free or Put on Your Bill) Ring Tones & Ring Backs Wall Paper & Desktops Games Also Used for News, Entertainment & Directory Service Carriers Have Info = Massive Targeting Power

Frequently Used for Downloadable Content (Free or Put on Your Bill)

Ring Tones & Ring Backs

Wall Paper & Desktops

Games

Also Used for News, Entertainment & Directory Service

Carriers Have Info = Massive Targeting Power

On-Deck Search: Overview Provided by the Carrier Walled or Semi-Walled Garden Content & Ads through Agreements with Carriers Not Location Aware Preferred 38% of the time, when Compared to Off-Deck Search according to iCrossings, (but 87% said it was because of Convenience & only 28% said it was because of good results. April 2007)

Provided by the Carrier

Walled or Semi-Walled Garden

Content & Ads through Agreements with Carriers

Not Location Aware

Preferred 38% of the time, when Compared to Off-Deck Search according to iCrossings, (but 87% said it was because of Convenience & only 28% said it was because of good results. April 2007)

On-Deck Search: Top Providers White Label Search Medio JumpTap Traditional Search Engines

White Label Search

Medio

JumpTap

Traditional Search Engines

Medio On-Deck Mobile Search Engine Also: Serves Contextual Ads in Search, Based on Search History Click History Geography User Demographics Serves Ads in On Mobile Websites that Have Signed Up as Publishers Pay-Per-Call Ads through Inginio

Medio

On-Deck Mobile Search Engine

Also:

Serves Contextual Ads in Search, Based on

Search History

Click History

Geography

User Demographics

Serves Ads in On Mobile Websites that Have Signed Up as Publishers

Pay-Per-Call Ads through Inginio

JumpTap On-Deck Search Engine Results Ranked Based On: Submissions & Spidering Subscriber Data From the Carrier XML Feeds Editorial Review Also: Pay-per-click Pay-per-call Banners Interstitials

JumpTap

On-Deck Search Engine

Results Ranked Based On:

Submissions & Spidering

Subscriber Data From the Carrier

XML Feeds

Editorial Review

Also:

Pay-per-click

Pay-per-call

Banners

Interstitials

Off-Deck Search

Off-Deck Search: Overview Like Regular Web Search Not Controlled by Carriers Handset/Browser Can Impact Search Results Not Location Aware (Yet) Preferred 69% of the time, when Compared to On-Deck Search according to iCrossings, (April 2007)

Like Regular Web Search

Not Controlled by Carriers

Handset/Browser Can Impact Search Results

Not Location Aware (Yet)

Preferred 69% of the time, when Compared to On-Deck Search according to iCrossings, (April 2007)

 

 

Mobile Search Applications

Mobile Search Applications Are Downloaded to Phone then Installed Have Search Function that Accesses Closed Set of Web Content

Are Downloaded to Phone then Installed

Have Search Function that Accesses Closed Set of Web Content

Local Mobile Search Applications Yelp YPMobile

Mobile Image Search JuiceCaster PhotoBucket Flickr Picasa

Mobile Video Search Truveo YouTube

Mobile Shopping Search NearByMeNow Slifter

Alternative Query Input Search SMS Search Goog411 Voice Search & 411 ChaCha Image & QR Code Search

SMS Search

Goog411

Voice Search & 411

ChaCha

Image & QR Code Search

Other Ways to Get Eyes on Phones: Create Agreements with Handset Manufacturuers: Sony Pictures, News Corp., and CNN have closed deals to distribute directly to the N95 (Links to content on Home Screen) Create Agreements with Carriers: MVP, a free ESPN service offered by Verizon

Create Agreements with Handset Manufacturuers: Sony Pictures, News Corp., and CNN have closed deals to distribute directly to the N95 (Links to content on Home Screen)

Create Agreements with Carriers: MVP, a free ESPN service offered by Verizon

Contact Me! Cindy Krum Director of New Media Strategy [email_address] Direct: 303-865-5555 Blue Moon Works, Inc. www.BlueMoonWorks.com 3773 Cherry Creek Dr. North, #985 Denver, CO 80209

Cindy Krum

Director of New Media Strategy

[email_address]

Direct: 303-865-5555

Blue Moon Works, Inc.

www.BlueMoonWorks.com

3773 Cherry Creek Dr. North, #985

Denver, CO 80209

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