Mobile Posse Infographic: Consumers Want Home Screen Solutions

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Information about Mobile Posse Infographic: Consumers Want Home Screen Solutions
Marketing

Published on March 5, 2014

Author: MobilePosse

Source: slideshare.net

Description

With 40% of all mobile users saying they’re extremely interested in a custom home screen solution, the home screen’s impact will be felt across the mobile ecosystem.

CONSUMER USE DEMANDS HOME SCREEN SOLUTIONS THE MOST VALUABLE CUSTOMER SEGMENTS WANT THE HOME SCREEN With 40% of all mobile users saying they’re Extremely Interested in a custom home screen solution, the home screen’s impact will be felt across the mobile ecosystem. Percent of daily users very interested in a home screen solution R E TA I L NICHE USE APPS 75% SPORTS MAINSTREAM USE APPS 68% TRAFFIC 75% 72% NEWS W E AT H E R People that say they pick up their phone to kill time People that don’t kill time with their phone 63% 41% 69% 70% GAMES FANATICAL USE APPS ENT NEWS And across all categories, if your app might be used to “kill time”, your user base is looking for a home screen solution. 68% SOCIAL 70% very interested in custom home screen 68% very interested 67% CAN SELECT AND CUSTOMIZE 57% DOESN’T IMPACT REST OF PHONE 57% EASY TO DISMISS 46% NEVER INTERUPTS ME 45% Game, Sports, Social and other types of app users certainly have different custom home screen desires, but 6 qualities really stand out for everybody. COSTS NOTHING PROVIDES INFO I WANT WITHOUT HAVING TO CLICK AND OPEN KEY TAKE AWAYS Initial Facebook Home design was doomed from the start Complete lock and home screen takeovers ideal for only a segment users Mobile Posse and Phoenix Marketing International Research Report Push Notifications don’t solve consumers’ needs The Wireless Carriers have unique opportunity to allow limited free usage to capture market share and ad revenue

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