Mobile Marketing in China: Wechat - Weixin

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Information about Mobile Marketing in China: Wechat - Weixin
Marketing

Published on February 24, 2014

Author: Cdougoud

Source: slideshare.net

Description

How to use the Chinese mobile app 'Wechat', known as 'Weixin' in China to promote a brand.

Best practices, tools and tips for effective B2B and B2C commmunication to Chinese consumers.

Published by FOCUS magazine, China-Britain Business.
Feb 2014 Issue, p.12-13

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