Mobile marketing

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Information about Mobile marketing
Education

Published on May 14, 2008

Author: jprcover

Source: authorstream.com

PowerPoint Presentation: 4 times cheaper 20% CTA increase : shop visits 50% margin increase Mobile Marketing: Mobile Marketing Mobile Marketing: Mobile Marketing What ? Why ? How? Limits ? Future? What? : What ? Mobile marketing is any form of communication that uses a mobile device to reach customers anytime anywhere and make them react in some targeted way (the CTA) Mobile marketing can meet most if not all of the marketing needs an advertiser may have today Why?: Why ? 86% 70% 20+% 22% http://www.plazzza.be PowerPoint Presentation: Just how big is the mobile market ? Mobile Marketing: Mobile Marketing What ? Why ? how big ? how useful ? PowerPoint Presentation: Mobiles reach where other media don’t PowerPoint Presentation: Mobiles reach in ways other media don’t PowerPoint Presentation: Mobiles are a rebound medium The mobile is:: The mobile is : PowerPoint Presentation: http://www.afom.fr The mobile’s potential: The mobile’s potential Perceived values Reach LBS Contextual and viral by nature Chrono- mobility PowerPoint Presentation: Perceived values: Practical Safety Freedom Reach - SMS marketing 92% opening rate 60% recall rate vs. 15% radio/TV spot Growing op-in database (12M / 3.5M) LBS Contextual and viral by nature Chrono- mobility SMS marketing:: SMS marketing: MSG is read is read wn 1 hr is passed on is answered CTA Visit web site Visit POS Buy product 4 to 17% 94% 8 to 27% 4 to 15% 23% 6 to 19% 83% 94% 83% 23% 8-27% 6-19% 4-15% 4-17% Mobile Marketing: Mobile Marketing What ? Why ? How? Mobile tools: Mobile tools Mobile advertising can take several forms : SMS – SMS+ MMS – MMS+ Hyperlinks Flash movies Banners Mobile site It can be deployed in different ways : Operator portal Mobile portal Off-line media On-line non mobile media It can use several strategies : Push Pull Service Bluecasting: Bluecasting Mobile Marketing: Mobile Marketing What ? Why ? How? Limits ? Mobile Marketing: Mobile Marketing What ? Why ? How? Limits ? User’s expectations Ecosystem Campaign set-up Market readability Format compatibility So…: So… PowerPoint Presentation: Permission Marketing Opt -in based Pull SMS Pull call (m-) website registration Data collection method Existent provider-client contract Impersonal moral person PowerPoint Presentation: Permission Marketing Opt -in based : Préalable Libre Spécifique Informé ( Belgian Law on Electronic Commerce 11/03/2003) PowerPoint Presentation: Permission Marketing Opt -in based Opt -out [ Double opt -in ] PowerPoint Presentation: Permission Marketing Each PUSH message will include : Identification: Sender Offer Message Control: Opt -out –  »STOP » Mobile Marketing: Mobile Marketing What ? Why ? How? Limits ? User’s expectations Ecosystem Campaign set-up Market readability Format compatibility Mobile Marketing: Mobile Marketing What ? Why ? How? Limits ? User’s expectations Ecosystem Campaign set-up Market readability Format compatibility Mobile Marketing: Mobile Marketing What ? Why ? How? Limits ? User’s expectations Ecosystem Campaign set-up Market readability Format compatibility PowerPoint Presentation: GSM GPRS SMS MT UMTS 2.5G PDA c HTML i Mode push SMS MO MMS+ pull HSDPA Blackberry MTTDoCoMo Audio tag 3G WAP OFF Portal PlazZza Short Codes ARPU QR bar codes Tagattitude LBS Mobile Marketing: Mobile Marketing What ? Why ? How? Limits ? User’s expectations Ecosystem Campaign set-up Market readability Format compatibility Mobile Marketing: Mobile Marketing What ? Why ? How? Limits ? Future?

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