Published on March 3, 2014
Mobile Health Trend Acceleration Dr. Augustine Fou http://linkd.in/augustinefou acfou @mktsci .com March 2014 -1- Augustine Fou
Underlying Mobile Tech Trends -2- Augustine Fou
Cell Phone Ownership 90% have cell phones Source: Pew Internet, Feb 2014 -3- Augustine Fou
Smartphone Ownership 58% use smartphones Source: Pew Internet, Feb 2014 -4- Augustine Fou
Smartphones/Tablets (computing) Source: Mary Meeker, KPCB, December 2012 -5- Augustine Fou
Indispensible Tech Source: Pew Internet, Feb 2014 -6- Augustine Fou
Mobile Broadband (connectivity) Source: OECD Feb 7, 2013 -7- Augustine Fou
Screen-based consumption Source: Google, August 2012 Multi-screen World -8- Augustine Fou
Mobile Health Trends -9- Augustine Fou
Medical Data Tracking Source: PWC via BI Intelligence, August 2013 - 10 - Augustine Fou
Fitness/Wellness Tracking Source: BI Intelligence, August 2013 - 11 - Augustine Fou
Wearables Source: BI Intelligence, August 2013 - 12 - Augustine Fou
Just the Beginning Source: BI Intelligence, August 2013 - 13 - Augustine Fou
Mobile Health Revenues Source: BI Intelligence, August 2013 - 14 - Augustine Fou
Patients Take Control Estimates vary, but around 85% of apps are designed for primary use by the consumer or the patient. These perform a wide range of functions from simple to complex but may be broadly categorized as follows: • • • • • Physical Fitness And Personal Health. Self-Measurement. Health Information Management. Self-Testing – Physical Specimen. Self-Testing – Sensors. Source: BI Intelligence, August 2013 - 15 - Augustine Fou
Physicians Streamline There are also apps aimed at helping doctors in terms of their own tasks, apart from their interactions with patients. These may be broadly categorized as: • Equipment Supplementation And Replacement: Smartphones and tablets either with built-in features or that are connected to auxiliary equipment to supplement or replace clinical equipment. An example is Mobisante’s smartphone- and tablet-enabled ultrasound. • Equipment-Augmented: When smartphones or tablets enhance existing medical device categories. An example is Welch Allyn’s iExaminer, which connects an ophthalmoscope to an iPhone to make use of its high-resolution display and camera capabilities. • Professional Information Management: Mobile apps aid professionals in diagnoses and care. An example is ePocrates, an app for identifying drug doses and interactions. • Administrative: Apps that streamline workplace administrative processes, such as records-keeping or billing. Source: BI Intelligence, August 2013 - 16 - Augustine Fou
Regulatory Considerations • In 2011, the Food And Drug Administration issued draft guidance on mobile apps, indicating that it intended to regulate apps under its definition of a regulated device. • Per the guidance, this includes apps that function as extensions of existing medical devices, as well as apps that emulate the functions of those devices. • In that time, the FDA has reviewed and approved apps, including Mobisante (ultrasound) and iExaminer (the ophthalmoscope that can accommodate an iPhone). • According to Wired, the FDA has been generally positive and seems to support all the mobile health innovation taking place. Source: BI Intelligence, August 2013 - 17 - Augustine Fou
Dr. Augustine Fou – Digital Consigliere “Enabling technology such as smartphones with advanced processors and other sensors like heart rate trackers are now mainstream enough to accelerate mobile health trends and create enormous new revenue opportunities.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou - 18 - @acfou Augustine Fou
APPENDIX - 19 - Augustine Fou
Technology Driven Macro Trends - 20 - Augustine Fou
Computer Use 81% use computers Source: Pew Internet, Feb 2014 - 21 - Augustine Fou
Internet Adoption 87% use internet Source: Pew Internet, Feb 2014 - 22 - Augustine Fou
Speed of Adoption Source: Forbes Magazine - 23 - Augustine Fou
Smartphone Ownership 35-56% use smartphones 91% have mobile devices Source: Pew Internet June 2013 - 24 - Augustine Fou
Use of Social Networks Who Uses Social Networks Use on Mobile Devices Source: Pew Internet Dec 2013 - 25 - Augustine Fou
Top Online Activities Source: Pew Internet, April 2012 - 26 - Augustine Fou
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