Published on May 25, 2013
Michael PranikoffGlobal Director,Emerging MediaPR Newswirehttp://email@example.comTwitter / @mpranikoff
PR Newswire is the global leaderin innovative communicationsand marketing services,enabling organizations toconnect and engage with theirtarget audiences worldwide
PR NEWSWIRE’SCONTENTDISTRIBUTIONNETWORK250+ MOBILEPARTNERSHIPSSOCIAL MEDIAPRN’s social feeds +social sharing buttonsGLOBAL NETWORK OF9,000+ ONLINE NEWSSITESAUTOMATIC POSTINGTO OWNED MEDIAINFRASTRUCTUREPRNEWSWIRE.COMAverages 1.5+ Million monthlyunique visitors, with industry-leadingsearch visibility200,000+ GLOBALMEDIA OUTLETSBROADCAST +ONLINE VIDEODISTRIBUTIONTARGETED DISTRIBUTIONFind relevant influencers byIndustry, region and/or topicPRN’s MEDIA SITEFor registered journalists& bloggers from 27,000+Media OutletsContent Amplification Through Our Syndication Network
We have thedistribution &syndicationnetwork toAMPLIFY yourcontent.Our products &services help youcontinuallyENGAGE yourtarget audiences.We have theresources tomake yourcontent moreVISIBLE.
Growth = OpportunityMobile Growth has outpaced desktop web growth 8XSmartphone sales passed PC Sales in 2012PC100M+DesktopInternet1B+MobileConsumer10B+Source: Morgan Stanley
Mobile Internet Traffic18% USA25%Asia30% AfricaSource: Google The New Multiscreen World – August 2012
Multi-platform Consumption Is Today’s New Reality.1 in 3 minutes spentonline is now spentbeyond the PC.
37% of ALL Media Consumption in theUS was via a Mobile Device in 2012Source: Comscore U.S. Digital Future in Focus – February 2013
TV No Longer CommandsOur AttentionSource: Google The New Multiscreen World – August 2012
77% of TV Viewers UseAnother Device at thesame time in a typical daySource: Google The New Multiscreen World – August 2012
Source: Pocket Your Shop91% Of Adults Have TheirPhone Within Arms Reach 24/7
Time &LocationImpactwhat we dowith ourmobiledevicesSource: Google The New Multiscreen World – August 2012
Source: Comscore U.S. Digital Future in Focus – February 2013
3 Out Of 5Searches AreDone ViaMobile DevicesTodaySource: Google The New Multiscreen World – August 2012
14%African Americans are less likelyto own tablets devices thanCaucasians….but
56%African Americans are biggernews consumers on the devicesthan Caucasians
24%Hispanics are just as likely asCaucasians to own a tablet
37%Hispanics are just as likely asCaucasians to be daily newsconsumers on the device
51%Hispanics are more likely thanCaucasians to own aSmartphone and to be a dailynews consumer via the device.
March 2013 - 748,0000 Mobile Web siterelease views Up 90% over prior yearSource: PR Newswire Analytics – March 2013
Since 2012 Accesses of ourMultimedia Content10% - 14%IncreaseEveryMonthSource: PR Newswire Analytics – March 2013
Making Your Content Easy For Your Direct Audience
Making Your Content Easy For Your Direct AudienceThe IR App fromPR NewswireEasy-to-launch, solution to simplify yourcommunications strategy to reach a mobileshareholder audience. Live in 2-3 weeks Proprietary CMS tool for easy updates Push notifications Investor sign-up/opt-in Content sharing social/email Available via Apple’s App Store,iTunes and Google Play
What Do You Need ToDo To Reach YourAudience?
Use Less Words
Content Must Be MappedTo Business Objectives
Content Must Be Appealing
Plan For The Future
1CONVERGENCEof Paid/Earned/Ownedis blurring lines betweenPR, Advertising &Marketing2SYNDICATIONthrough a variety ofchannels is critical inachieving organicaudienceengagement.3AUTHORITYis created throughcontent within contextwhich is easily curatedby your target audienceand algorithms.3 KEY TAKEAWAYS
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