Mobile First. Mobile Now. A Look at Mobile Media Consumption

50 %
50 %
Information about Mobile First. Mobile Now. A Look at Mobile Media Consumption
Business & Mgmt

Published on May 25, 2013

Author: au1153



Presentation by PR Newswire Global Director of Emerging Media – Michael Pranikoff – at the Business Development Institute B2B Mobile Leadership Forum in NYC on May 23, 2013 (#bd1 ). This presentation takes a look at the changing media consumption habits in the US and how the usage of mobile devices is changing the ways that marketers – and specifically B2B Marketers – need to think about the content that they are producing.

Michael PranikoffGlobal Director,Emerging MediaPR Newswire / @mpranikoff

PR Newswire is the global leaderin innovative communicationsand marketing services,enabling organizations toconnect and engage with theirtarget audiences worldwide

PR NEWSWIRE’SCONTENTDISTRIBUTIONNETWORK250+ MOBILEPARTNERSHIPSSOCIAL MEDIAPRN’s social feeds +social sharing buttonsGLOBAL NETWORK OF9,000+ ONLINE NEWSSITESAUTOMATIC POSTINGTO OWNED MEDIAINFRASTRUCTUREPRNEWSWIRE.COMAverages 1.5+ Million monthlyunique visitors, with industry-leadingsearch visibility200,000+ GLOBALMEDIA OUTLETSBROADCAST +ONLINE VIDEODISTRIBUTIONTARGETED DISTRIBUTIONFind relevant influencers byIndustry, region and/or topicPRN’s MEDIA SITEFor registered journalists& bloggers from 27,000+Media OutletsContent Amplification Through Our Syndication Network

We have thedistribution &syndicationnetwork toAMPLIFY yourcontent.Our products &services help youcontinuallyENGAGE yourtarget audiences.We have theresources tomake yourcontent moreVISIBLE.

Growth = OpportunityMobile Growth has outpaced desktop web growth 8XSmartphone sales passed PC Sales in 2012PC100M+DesktopInternet1B+MobileConsumer10B+Source: Morgan Stanley

Mobile Internet Traffic18% USA25%Asia30% AfricaSource: Google The New Multiscreen World – August 2012

Multi-platform Consumption Is Today’s New Reality.1 in 3 minutes spentonline is now spentbeyond the PC.

37% of ALL Media Consumption in theUS was via a Mobile Device in 2012Source: Comscore U.S. Digital Future in Focus – February 2013

TV No Longer CommandsOur AttentionSource: Google The New Multiscreen World – August 2012

77% of TV Viewers UseAnother Device at thesame time in a typical daySource: Google The New Multiscreen World – August 2012

Source: Pocket Your Shop91% Of Adults Have TheirPhone Within Arms Reach 24/7

Time &LocationImpactwhat we dowith ourmobiledevicesSource: Google The New Multiscreen World – August 2012

Source: Comscore U.S. Digital Future in Focus – February 2013

3 Out Of 5Searches AreDone ViaMobile DevicesTodaySource: Google The New Multiscreen World – August 2012

14%African Americans are less likelyto own tablets devices thanCaucasians….but

56%African Americans are biggernews consumers on the devicesthan Caucasians

24%Hispanics are just as likely asCaucasians to own a tablet

37%Hispanics are just as likely asCaucasians to be daily newsconsumers on the device

51%Hispanics are more likely thanCaucasians to own aSmartphone and to be a dailynews consumer via the device.

March 2013 - 748,0000 Mobile Web siterelease views Up 90% over prior yearSource: PR Newswire Analytics – March 2013

Since 2012 Accesses of ourMultimedia Content10% - 14%IncreaseEveryMonthSource: PR Newswire Analytics – March 2013

Making Your Content Easy For Your Direct Audience

Making Your Content Easy For Your Direct AudienceThe IR App fromPR NewswireEasy-to-launch, solution to simplify yourcommunications strategy to reach a mobileshareholder audience. Live in 2-3 weeks Proprietary CMS tool for easy updates Push notifications Investor sign-up/opt-in Content sharing social/email Available via Apple’s App Store,iTunes and Google Play

What Do You Need ToDo To Reach YourAudience?

UnderstandYour Audience

Use VisualContent

Use VisualContent

Use Less Words

Responsive Design

Content Must Be MappedTo Business Objectives

Content Must Be Appealing

Plan For The Future

1CONVERGENCEof Paid/Earned/Ownedis blurring lines betweenPR, Advertising &Marketing2SYNDICATIONthrough a variety ofchannels is critical inachieving organicaudienceengagement.3AUTHORITYis created throughcontent within contextwhich is easily curatedby your target audienceand algorithms.3 KEY TAKEAWAYS

Add a comment

Related presentations

Canvas Prints at Affordable Prices make you smile.Visit http://www.shopcanvasprint...

30 Días en Bici en Gijón organiza un recorrido por los comercios históricos de la ...

Con el fin de conocer mejor el rol que juega internet en el proceso de compra en E...

With three established projects across the country and seven more in the pipeline,...

Retailing is not a rocket science, neither it's walk-in-the-park. In this presenta...

What is research??

What is research??

April 2, 2014

Explanatory definitions of research in depth...