Mobile Entertainment Market Keynote '09

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Information about Mobile Entertainment Market Keynote '09
Technology

Published on June 24, 2009

Author: balf

Source: slideshare.net

Description

London 2012 keynote speech to Mobile Entertainment Market conference June 23 2009

Mobile Entertainment Market Keynote June 23 rd 2009 Jackie Brock-Doyle Director of Communications Alex Balfour Head of New Media

Contents 1 London 2012 Games Scale Vision 2 Deploying New Media 3 New Media and 2012 4 Questions

London 2012 Games

Scale

Vision

The World’s Biggest Event 205 nations 15,000 athletes 70,000 volunteers 20,000 media 9 million tickets 26 Olympic events 20 Paralympic events

205 nations

15,000 athletes

70,000 volunteers

20,000 media

“ The Olympics has the power to change the world. It has the power to unite people in a way that little else does.” Nelson Mandela

“ The Olympics has the power to change the world. It has the power to unite people in a way that little else does.”

Nelson Mandela

London 2012’s vision: “ To use the power of the Games to Inspire Change”

London 2012’s vision:

“ To use the power of the Games to Inspire Change”

Contents 1 London 2012 Games Scale Vision 2 Deploying New Media 3 New Media and 2012 4 Questions

London 2012 Games

Scale

Vision

New media – current trends Internet trends: 25% of the world online by 2012 (+44%)* 17 countries will have > 60% broadband penetration by 2012, UK 58 to 74%** Mobile trends: Mobile penetration 100% in W. Europe 25% use mobile internet growing to 50% by 2012***

Internet trends:

25% of the world online by 2012 (+44%)*

17 countries will have > 60% broadband penetration by 2012, UK 58 to 74%**

Mobile trends:

Mobile penetration 100% in W. Europe

25% use mobile internet growing to 50% by 2012***

 

Social Networking Mobile Audience (000s) by Country All Social Networks

 

Contents 1 London 2012 Games Scale Vision 2 Deploying New Media 3 New Media and 2012 4 Questions

London 2012 Games

Scale

Vision

Simple new media model New media products and services (enablers that help the business do things better and cheaper)

Mobile back end Significant deployment: 14,000 user service facilitated by BT and Samsung Samsung WOW – being tested in Vancouver In dialogue with MNOs to grant temporary access on the park and across venues Developing standards for consumer services to optimise bandwidth

Significant deployment: 14,000 user service facilitated by BT and Samsung

Samsung WOW – being tested in Vancouver

In dialogue with MNOs to grant temporary access on the park and across venues

Developing standards for consumer services to optimise bandwidth

Key Mobile deliverables

Mobile engagement BBC – 4500 hours of Internet coverage 21 Live sites and growing – interactivity, music and games Park infrastructure: 7 different installations: headhouses, bridges, lighting, temporary spaces, gateways Sponsor pavilions Phase 1 Pre-Existing In Progress* Bristol Cardiff Middlesbrough Norwich Swansea Plymouth Portsmouth London – Waltham Forest Birmingham Bradford Derby Hull Manchester Liverpool Leeds Rotherham Swindon Leicester London Greenwich Edinburgh Dover

BBC – 4500 hours of Internet coverage

21 Live sites and growing – interactivity, music and games

Park infrastructure:

7 different installations: headhouses, bridges, lighting, temporary spaces, gateways

Sponsor pavilions

 

Exploiting Handover and starting the journey towards 2012

 

 

 

Web and new media results - traffic Traffic twenty times the level of brand launch – previous benchmark 10.4m page views, 1.75m unique users 1.5m video views (more than olympic.org), 15% on youtube 44% of video views on youtube under 24 Hundreds of positive comments across blogs, forums, our channel youtube age profiles for L2012 content: source youtube “ Well done if I’m allowed to ask –who is actually controlling this account? Is it like an Olympics person? I'm surprised to get a reply I’m only 14”

Traffic twenty times the level of brand launch – previous benchmark

10.4m page views, 1.75m unique users

1.5m video views (more than olympic.org), 15% on youtube

44% of video views on youtube under 24

Hundreds of positive comments across blogs, forums, our channel

New media model User data Acquisition Revenue Messages New media products and services (enablers that help the business do things better and cheaper)

 

 

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