Mobile cafe 17 feb 2014 ibeacon

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Information about Mobile cafe 17 feb 2014 ibeacon

Published on February 18, 2014

Author: oneshoe



iBeacon, what is it and what can we do with it?
Michel van Velde - One Shoe

The iBeacon was briefly introduced at Apple’s Worldwide Developers Conference in June 2013, but what is it and what can we expect of it? Michel van Velde, founder of the advertising & digital agency One Shoe, will give an introduction of this new technology.

We will take a look at how it works, look at how bluetooth marketing has evolved and talk about the possibilities of the iBeacon.

Full Service Agency

Unique combination


Mobile café Mobile event calendar 1. 2. 3. 4. 5. Mobile World Congress 24 – 27 february - Barcelona APPril – april 2014 – Amsterdam, Utrecht, The Haque, Rotterdam, Eindhoven Mobile Convention – 22 may - amsterdam Marcomm14 – 3&4 june – amsterdam Bi-monthly mobile cafés ADVERTISING & DIGITAL AGENCY

Estimote Price: $99.- (3 iBeacons)

Roximity iBeacon Price: $10.- per month

Redbearlab Price: $29,99.-

Kontakt Price: $99.- (3 iBeacons), $149 (5 iBeacons), $279 (10 iBeacons).

Glimworm 99 euro Package of 4 Glimworm Beacons – white gloss finish

Mobile café Common misconceptions • • • • • Content delivery - iBeacons don't actually send content. They simply broadcast their UUID, Major, and Minor values. That's it! Detection awareness - iBeacons just broadcast. There is no data exchanged between devices which are scanning for beacons and the beacons themselves. Immediate detections - iBeacons aren't always immediately noticed. There are a few factors that influence this such as: - How frequently the beacon broadcasts (varies based on beacon manufacturer or user settings) - How often the device scans for a beacon (newer iPhones have improved support for BLE, so they will probably be more responsive) Distance accuracy - distance is always an ESTIMATE. More signals in the air equals more interference! Only compatible with Apple devices. Any device that supports BLE can detect and broadcast. ADVERTISING & DIGITAL AGENCY

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