Published on March 18, 2014
Cindy KrumCindy Krum
Big Data: Data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications. • Deep CRM for Micro-Targeting • Active Social Participation & Data Mining • Rules-Based Marketing Optimization • Predictive Analysis & Algorithm Development Sometimes Not Big Enough Unless You are a Huge Company
Mobile is Everywhere • WiFi/3G/4G/LTE • Constant Transmission • Cloud Storage • Faster Processing • Limitless Storage • Phones • Tablets • Wearables • Sensors • Cars • Buildings • Cities • Stuff
Hypothesis: Mobile Data = $ The New Paradigm in Mobile Marketing is about Leveraging Constant Streams of Data from All Devices & Giving it Monetizable Value: – Understanding It – Mining It – Merging It – Sharing It – Selling It
Awesome – Thanks guys!
What Can Mobile Track? Native Apps Can Track: • Elements of Phone OS • In-App Submissions • In-App Purchasing • Time/Location/Device • Web Interaction Web Apps Can Track: • Web Submissions • Downloads/Purchases • Time/Location/Device
We Know Where You Live!!!
“Maybe the Internet of Things will be about delighting us or taking care of us, not traffic lights.” -Dr. Genevieve Bell, Intel
There is Data About Everything!
Combine it with Other Data – Make it Interesting!
Where to Get Free Data Countries/Governments • World Bank – 100’s of social & economic indicators • US- Obama’s Federal Memorandum www.Data.gov 450,000 across 172 federal agencies • UK – Open Data Institute (Co- directed by Tim Berners-Lee) • EU Open Data Initiatives • Australia, Kenya, Brazil, Chili – All have Open Data strategies Private Groups • Code for America (US) • National Weather Service (US) • The Sunlight Foundation (US) • The Open Knowledge Foundation (UK)
Other Data Resources – Import.io - Let people sell the data they have like eBay for Data – Factual - Compiles DataSets – Windows Azure - Curated Data Sets Ready for Excel Import – DataMarket (Data Auctions From Iceland) • Free Data Sets from UN, WorldBank, EuroStat • Resells Data from Market Research Firms – APIogee – makes your data available in an API
Remember…. Your Mobile Data is an Asset • Understand It • Mine It • Merge It • Share It • Sell It
Cindy Krum CEO & Founder, MobileMoxie firstname.lastname@example.org 720-231-7277 Twitter/Skype: Suzzicks 2 Months Free MobileMoxie Tools with This Promo Code: SMXWEST2014 www.mobilemoxie.com/register
Mobile SEO & Page Speed Cindy Krum, MobileMoxie
Willkommen auf dem Global Event for Digital Business. CeBIT - vom 20. bis 24. März 2017 in Hannover - Exhibition & Conference
Mobile, Big Data Development Moves to the Cloud. While not a new trend, the migration of mobile and Big Data development to the cloud has shifted into ...
The world is awash in data. Mobile is driving the latest surge in data volume. This is being touted as great news for every aspect of business ...
AWS bietet eine breite Palette von Services, mit denen Sie Big Data-Anwendungen schnell und einfach erstellen und bereitstellen können. Hier erhalten Sie ...
2014 was a big year for big data, a term that gradually gained momentum to become one of the most talked-about subjects in the tech world. With ...
Big Data-Software Mit unserer Big Data-Software und unseren Cloud-Services helfen wir weltweit führenden Unternehmen dabei, den geschäftlichen Nutzen ...
Big data has always been big business, but the potential it holds for the mobile marketing industry is now growing faster than ever before. The numbers spe
The world is awash in data, much of it created by mobile devices, and it can be used to help create more valuable services and advertisements ...
View As Slideshow: 5 Big Data Apps with Effective Use Cases. Even if your organization is compelled to become more data-driven, many don’t know how to ...