Published on March 18, 2014
Cindy KrumCindy Krum
Big Data: Data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications. • Deep CRM for Micro-Targeting • Active Social Participation & Data Mining • Rules-Based Marketing Optimization • Predictive Analysis & Algorithm Development Sometimes Not Big Enough Unless You are a Huge Company
Mobile is Everywhere • WiFi/3G/4G/LTE • Constant Transmission • Cloud Storage • Faster Processing • Limitless Storage • Phones • Tablets • Wearables • Sensors • Cars • Buildings • Cities • Stuff
Hypothesis: Mobile Data = $ The New Paradigm in Mobile Marketing is about Leveraging Constant Streams of Data from All Devices & Giving it Monetizable Value: – Understanding It – Mining It – Merging It – Sharing It – Selling It
Awesome – Thanks guys!
What Can Mobile Track? Native Apps Can Track: • Elements of Phone OS • In-App Submissions • In-App Purchasing • Time/Location/Device • Web Interaction Web Apps Can Track: • Web Submissions • Downloads/Purchases • Time/Location/Device
We Know Where You Live!!!
“Maybe the Internet of Things will be about delighting us or taking care of us, not traffic lights.” -Dr. Genevieve Bell, Intel
There is Data About Everything!
Combine it with Other Data – Make it Interesting!
Where to Get Free Data Countries/Governments • World Bank – 100’s of social & economic indicators • US- Obama’s Federal Memorandum www.Data.gov 450,000 across 172 federal agencies • UK – Open Data Institute (Co- directed by Tim Berners-Lee) • EU Open Data Initiatives • Australia, Kenya, Brazil, Chili – All have Open Data strategies Private Groups • Code for America (US) • National Weather Service (US) • The Sunlight Foundation (US) • The Open Knowledge Foundation (UK)
Other Data Resources – Import.io - Let people sell the data they have like eBay for Data – Factual - Compiles DataSets – Windows Azure - Curated Data Sets Ready for Excel Import – DataMarket (Data Auctions From Iceland) • Free Data Sets from UN, WorldBank, EuroStat • Resells Data from Market Research Firms – APIogee – makes your data available in an API
Remember…. Your Mobile Data is an Asset • Understand It • Mine It • Merge It • Share It • Sell It
Cindy Krum CEO & Founder, MobileMoxie firstname.lastname@example.org 720-231-7277 Twitter/Skype: Suzzicks 2 Months Free MobileMoxie Tools with This Promo Code: SMXWEST2014 www.mobilemoxie.com/register
Mobile SEO & Page Speed Cindy Krum, MobileMoxie
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